Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

The best pop-ups at New York Fashion Week

LS:N Global visited several pop-up stores during New York Fashion Week. Four of them stood out as fresh and innovative approaches to the concept.

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

Big Ideas

Start-up launches shaving kit for black men

Walker & Company is a Silicon Valley start-up that focuses on creating products that address the unique needs of African Americans.

Bevel : Beauty Futures : Male Grooming

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia : Luxury : Economic Growth

Big Ideas

Latest Premium YSL beauty product embraces older skin

Skincare : Amortality : Luxury Beauty

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.

Games Imitate Art : Video Games As Art : Video Games

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Big Ideas

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...

Cars : Gordon Murray Design : Daihatsu

Viewpoints

Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

White Lyan owner Ryan Chetiyawardana talks about re-writing the cocktail bar rule book.

London : The White Lyan : Ryan Chetiyawardana

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.

Health : Sports : Surfing

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

Micro Trends

Clean Energy

Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.

Energy Drinks : V8 : Guru

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.

J Crew : Lamb's Conduit Street : Aether

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...

Johnnie Walker : Christina Hendricks : Alwynne Gwilt

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