Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.

Social Media : Food & Drink : Global Market Overview

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.

Indie Beauty Expo : Beauty Futures : Niche Beauty

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Big Ideas

Female finances

US – Ellevest is a new digital assets platform tailored specifically for female investors.

Ellevest : The Athena Woman : Sallie Krawcheck

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.

GoGoGrandparent : The Flat Age Society : Ride-share Market

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.

Luxury : Luxury Retail : Travel

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.

Eyewear : Smart Store : Retail Experience

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.

MAKE : Digital Agressors : Skincare

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

Big Ideas

Balanced coverage

New York – SupChina is a new online publication that aims to offer a comprehensive picture of contemporary China.

SupChina : News Media : Curated Content

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

Viewpoints

Mark Palmer: Vegetarian adventurers

Pret A Manger's group marketing director explains why more brands need to take co-creation seriously.

Pret A Manger : Vegetarian : Co-creation

Big Ideas

Venice Architecture Biennale 2016: Review

The biennale’s theme, Reporting From the Front, focused on the tangible effects that architecture can have on solving current human and ecological ...

Venice Architecture Biennale 2016 : Responsible Luxury : Migrant Crisis

Big Ideas

Office Slackers

Global – Workplace chat app Slack is developing an artificially intelligent (AI) office assistant.

Slack : Artificial Intelligence : Chat Bots

Big Ideas

Clothing calamity

US/UK – Women are buying less and less clothing, according to leading retailers.

Fashion : M&S : Clothing

Big Ideas

Head start

US – The Eliza app enables users to track their mental state through voice and sentiment analysis.

Eliza : The Optimised Self : Mental Health

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