Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Back to basics: the future of luxury retreats

Viewpoints

Back to basics: the future of luxury retreats

Dervla Louli Musgrave, founder of luxury booking portal Compare Retreats, on the desire for solo travel, silence and the opportunity for traditiona...
Wellness : Travel : Luxury
K-beauty Lite

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...
Beauty : Youth : Retail
Will DINKs become a priority for truly sustainable brands?

Big Ideas

Will DINKs become a priority for truly sustainable brands?

Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...
Retail : Society : Branding
Fitness Auditoria

Micro Trends

Fitness Auditoria

Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...
Health And Wellness : Sport : Wellness Architecture
Inclusive Nomadism

Micro Trends

Inclusive Nomadism

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.
Technology : Workplace : Travel
How choreography could shape the future of coding

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.
Technology : Branding : Programmable Realities
Will biochips revolutionise finance and data-sharing?

Viewpoints

Will biochips revolutionise finance and data-sharing?

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...
Finance : Technology : Workplace
It’s time for tech to bridge families’ digital divisions

Viewpoints

It’s time for tech to bridge families’ digital divisions

Technology designers must create experiences that encourage future families to re-engage, converse and bond with each other.
Technology : Youth : Future Family
Accessible Gaming

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.
Gaming : Entertainment : Accessibility
Luxury CBD Market

Markets

Luxury CBD Market

CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury : Retail : Wellness
Relaxed Jewellery Retail

Micro Trends

Relaxed Jewellery Retail

The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...
Luxury : Retail : Jewellery
The unmissable products from Cosmoprof 2019

Big Ideas

The unmissable products from Cosmoprof 2019

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most forward-thinkin...
Beauty : Health : Wellness
Lyne Zein on luxury for the gender-fluid consumer

Viewpoints

Lyne Zein on luxury for the gender-fluid consumer

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...
Luxury : Youth : Retail
Mixed reality will reinforce retail’s human touch

Viewpoints

Mixed reality will reinforce retail’s human touch

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...
Retail : Technology : Customer Experience
How PY1 heralds the future of mixed reality leisure

Viewpoints

How PY1 heralds the future of mixed reality leisure

Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure facilities emerging as key transformation...
Leisure : Entertainment : Culture
Banking the Unbanked

Markets

Banking the Unbanked

With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech : Digital : Banking
Financial branding doesn’t need to be boring

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech : Advertising : Branding
The subcultures redefining Arab youth

Viewpoints

The subcultures redefining Arab youth

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...
Youth : Fashion : Sports
Resilience Culture

Macro Trends

Resilience Culture

We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of ...
Wellness : Health : Travel
The Uncoupled

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe : Travel : Leisure
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