Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Viewpoints
Dear brands: please stop selling us your activism
Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth
:
Fashion
:
Advertising
Viewpoints
Where mindful influencers are going wrong
They tell followers to reduce their use of social media but don’t appear to practice what they preach.
Youth
:
Social Media
:
Technology
Micro Trends
Kid Architects
As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public spaces and...
Youth
:
Architecture
:
Design
Viewpoints
How skincare can learn from the auto industry
Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.
Beauty
:
Health
:
Wellness
Viewpoints
Sustainability has become a luxury privilege
Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...
Drinks
:
Sustainability
:
Wellness
Micro Trends
New Urban Farms
Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.
Food
:
Technology
:
Sustainability
Markets
Craft Coffee Market
The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink
:
Coffee
:
Hospitality
Viewpoints
Is smart apparel finally ready to go mainstream?
Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...
Fashion
:
Retail
:
AI
Micro Trends
Automated Apparel
The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...
Fashion
:
Wellness
:
AI
Markets
Sustainable Footwear Market
Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion
:
Footwear
:
Sustainability
Viewpoints
Is Spotify’s mute button a sound idea?
Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.
Media
:
Music
:
Society
Big Ideas
Meet the fashion designers exploring Brave New Worlds
These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity an...
Fashion
:
Youth
:
Sustainability
Viewpoints
Meet the Generation Z anti-tourists changing travel
Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.
Youth
:
Travel
:
Hospitality
Viewpoints
Mainstream media must be more inclusive of asexual people
At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media
:
Identity
:
Entertainment
Viewpoints
Rob Wood on why music is essential to brand experiences
The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...
Retail
:
Leisure
:
Hospitality
Markets
Hair Removal Market
The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty
:
Wellness
:
Design
Markets
African E-commerce Market
Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce
:
Africa
:
Retail
Viewpoints
Is retailtainment the future of e-commerce?
NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail
:
E-commerce
:
Media
Viewpoints
Should coffee chains ask teens for ID?
With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?
Drinks
:
Youth
:
Leisure
Markets
The State of Luxury: Russia
Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury
:
Fashion
:
Retail
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN