Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Macro Trends

The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom

Macro Trends

Gen Z Now and Next

Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.

ModiFace : AR : Live-streaming

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.

Tinder : Dating : Neo-kinship

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.

Automation : Workplace Futures : Retail

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

Shopping : Generation Z : Brick-and-mortar

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Social Media : Cosmetics : Selfies

Big Ideas

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.

IBM : Ermes Group : Discount

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.

Future Of Service : Customer Service : Retail Futures Report 2017

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.

Barkley : Generation Z : Millennials

Big Ideas

Hater daters

Global – The new Hater app is designed to help people meet other people who hate the same stuff.

Hater : Neo Kinship : Dating Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...

Oyoty : Awakening Tech : Privately SA

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.

McKinsey : Internet Of Things : Smart Homes

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.

Livby : Live Streaming : E-commerce

Big Ideas

Documenting revolution

US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.

Vice : The Dislocated World : The Third Industrial Revolution

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

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