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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Big Ideas
Home smart home
US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
McKinsey
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Internet Of Things
:
Smart Homes
Big Ideas
Connecting consumers
Los Angeles – Livby has launched the first live streaming shopping app.
Livby
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Live Streaming
:
E-commerce
Big Ideas
Documenting revolution
US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.
Vice
:
The Dislocated World
:
The Third Industrial Revolution
Design Directions
Tinybop: Interactive Design
Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...
Tinybop
:
Gen I
:
Gaming
Markets
Parenting Market
Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...
Motherhood
:
Parenting
:
Family
Markets
Luxury Futures 2016: Part 2
In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016
:
Luxury On Demand
:
Anti-authenticity Luxury
Micro Trends
Made in China
In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.
Third Culture Kids
:
Made In China
:
Mindset
Big Ideas
Forest focus
Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.
Forest
:
Productivity
:
Smartphone Addiction
Markets
Luxury Futures 2016: Part 1
The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials
:
Emerging Luxury Millennials
:
Generation Z
Big Ideas
Resounding remedy
UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS
:
Healthcare
:
Personal Appsistants
Big Ideas
We are live
Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.
Instagram
:
Gen Viz
:
Live Streaming
Big Ideas
Decoded Beauty New York 2016: Review
Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points
Decoded Beauty
:
Gen Viz
:
Hyper-personalisation
Big Ideas
Engineering the future
UK – The Dyson Institute of Technology aims to address the skills gap in engineering.
Dyson
:
The Learning Economy
:
Dyson Institute Of Technology
Big Ideas
Snap them all
North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.
Snapchat Spectacles
:
Geo Quests
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Anti-choice Architecture
Big Ideas
High performance
Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
Athleisure
:
Global Fashion & Style
:
Womenswear
Micro Trends
Hard Pop
As craft beer flavour profiles veer towards bitter and consumers seek healthier alcohol options, alcoholic soda drinks and fizzy waters are on the ...
Alcohol
:
Alco-health
:
Water
Big Ideas
Spin me right round
Global – Boiler Room has teamed up with Inception to create the world’s first virtual reality (VR) music venue.
Boiler Room
:
Gen Viz
:
Virtual Reality
Big Ideas
The future of fashion
Beijing – Editorial platform Women’s Wear Daily hosted its Global Fashion Forum earlier this month in partnership with the high-end shopping mall S...
Women's Wear Daily
:
Asian Market
:
Buy-It-Now Fashion
Viewpoints
Biohacking with hallucinogens
Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?
Psychadelics
:
The Optimised Self
:
Micro-dosing
Big Ideas
Selfie-esteem
US – Instagram has created a feature that encourages users to flag up people who need emotional support.
Instagram
:
Brandstanding
:
Mental Health
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