Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

New service helps users buy Instagram items

Big Ideas

New service helps users buy Instagram items

A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders. 
Instagram : Shoppable : New Luxury Millennials
Sophia George : Video games as art

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.
Games Imitate Art : Video Games As Art : Video Games
Young people want privacy and freedom online

Big Ideas

Young people want privacy and freedom online

Young people are reacting against the share-all culture of the internet by reclaiming pockets of privacy, according to a new report.
Post-privacy : Jamie Gutfreund : The Intelligence Group
Online game simulating boredom goes viral

Big Ideas

Online game simulating boredom goes viral

Online game simulating boredom goes viral.
Gaming : Rajeev Basu : Online
CES: Parrot creates a buzz with new MiniDrone

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.
CES : Parrot : MiniDrone
Fly-and-Flop Philanthropy

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.
International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts
WhatsApp is world's most popular mobile messenger

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger
China : Chat Services : Whatsapp
Charlotte Audrey: Designer and Art Director

Design Directions

Charlotte Audrey: Designer and Art Director

Charlotte Audrey: Designer and Art Director
MTV : Tumblr Art : Inforgraphics
Commuter commerce can help brands forge ahead

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.
Music : Click And Collect : Lockers
Best Buy commercial targets aunts

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.
Blog : Savvy Auntie : No Kids
Young people prefer printed books to digital

Big Ideas

Young people prefer printed books to digital

Young people prefer printed books to digital
Kindle : E-readers : Nook
Usage-based car insurance model picks up speed

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.
Cars : Millennials : Insurance
iPad makes debut on kids' festive wish lists

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists
Interactive : National Retail Federation : Xbox
Snapchat Marketing

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...
Twitter : Acura : MTV UK
eBay caters for the curator generation

Big Ideas

eBay caters for the curator generation

New York – With everyone curating these days, eBay is tapping 200 prominent tastemakers to create a new look and social shopping experience f...
Social Shopping : Chris Benz : Pharrell Williams
Children's television show debuts on tablets

Big Ideas

Children's television show debuts on tablets

Children’s television show debuts on tablets
Television : Broadcast : Tv
Documentary addresses children's nature deficit

Big Ideas

Documentary addresses children's nature deficit

Documentary addresses children’s nature deficit
Children : David Bond : Outdoors
Digital natives less prevalent, says report

Big Ideas

Digital natives less prevalent, says report

Digital natives less prevalent, says report
Connected : LSE : Dr Ellen Helsper
New York campaign aims to boost girls' self-esteem

Big Ideas

New York campaign aims to boost girls' self-esteem

New York campaign hopes to boost girls’ self-esteem.
New York : I'm A Girl : Self-esteem
Hybrid Snacks

Micro Trends

Hybrid Snacks

A wave of no-boundaries fusion foods has hit the market as producers blend unlikely combinations and consumers want more fun with their food.
Kyoto : Foodpairing : La Pâtisserie Des Rèves
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