Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Micro Trends
Confessional Clubs
Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...
Youth
:
Social Media
:
Society
Micro Trends
Crowdsourced Companions
Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.
Youth
:
Media
:
Digital
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
Viewpoints
Gen Z are shaking up the elitist art world
The art world is on the cusp of major change. Here’s how Paul Hill, the 22-year-old founder of Strada, is empowering the next generation of artists...
Youth
:
Luxury
:
Art
Big Ideas
Education in 2030: Neo-Knowledge Exchanges
With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...
Youth
:
Education
:
Scenario
Markets
Emerging Youth: Saudi Arabia
Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth
:
Society
:
Fashion
Big Ideas
Exhibition: Objects for a New Kind of Society
At Dutch Design Week 2021, Dutch Invertuals and The Future Laboratory are together examining how design will shape our experience of future cities.
Design
:
Technology
:
Place Making
Markets
Emerging Youth: AfroLATAM
Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth
:
Media
:
Workplace
Markets
Next-generation Watch Market
An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury
:
Watches
:
Retail
Big Ideas
Travel in 2030: Slow Honeymoons
In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...
Travel
:
Sustainability
:
Carbon Neutral
Markets
Emerging Youth: Poland
Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth
:
Nightlife
:
Activism
Big Ideas
Five brands reframing nootropics for Generation Z
Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...
Drinks
:
Youth
:
Health And Wellness
Micro Trends
Curator Kids
As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth
:
Media
:
Alternet Economies
Big Ideas
Five fintech innovations for young home-buyers
As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...
FinTech
:
Mobile Money
:
Mortgages
Big Ideas
Five ways motorcycles are bridging youth culture
The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...
Mobility
:
Youth
:
Fashion
Viewpoints
How to target next-generation leisure-seekers
Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature, design and inclu...
Travel
:
Tourism
:
Leisure
Markets
Emerging Youth: US Hispanic
As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth
:
Beauty
:
Music
Micro Trends
Coterie Consumerism
As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...
Fashion
:
Retail
:
Youth
Big Ideas
The Gen Z messaging apps of tomorrow
Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.
Youth
:
Media
:
Gen Z
Viewpoints
How resell culture will define Gen Z banking
Geri Cupi, CEO and founder of fintech disruptor Twig, discusses how the circular economy will transform young people’s perception of wealth.
Finance
:
Gen Z
:
Retail
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN