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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Design Directions
Rafael de Cárdenas: Interior Design
Rafael de Cárdenas and his firm Architecture at Large have garnered a reputation for impactful, vibrant interiors. ‘When you’re moving through a sp...
New York
:
Furniture
:
Retail
Big Ideas
Luxury online store is a gift for IHT readers
Luxury online store is a gift for IHT readers
Luxury
:
Christmas
:
Holiday
Big Ideas
New pop-up retail park thinks out of the box
New pop-up retail park thinks out of the box
Boxpark
:
Temporary
:
Shoreditch
Micro Trends
Curated Travel & Hospitality
Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...
Bespoke
:
Hyper Local
:
Localism
Big Ideas
Christmas shoppers will pay more but buy less
Christmas shoppers will pay more but buy less
Fragrance
:
Deals
:
Gifts
Big Ideas
Mobile game breeds Disney croc for the big pond
Mobile game breeds Disney croc for the big pond
Gaming
:
Disney
:
Social Media
Design Directions
Super Authentic
Super Authentic
Nostalgia
:
Vintage
:
Leisure
Big Ideas
Retail culture gets techy in Middle East and Africa
Retail culture gets techy in Middle East and Africa
Phy-gital
:
Store Envirnoment
:
Augmented Retail
Markets
Hot Luxury: Brazil’s retail potential
Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...
IHT
:
Suzy Menkes
:
BRICs
Big Ideas
Pay-by-phone app set to transform m-commerce
Pay-by-phone app set to transform m-commerce
M-commerce
:
Smart Phones
:
App
Big Ideas
Barneys goes gaga in time for the holidays
Barneys goes gaga in time for the holidays
Lady Gaga
:
Barneys
:
New York
Big Ideas
Flash sales gain global reach
Flash sales gain global reach
Flash
:
Yoox
:
Gilt Group
Big Ideas
Budgeting drinkers lift spirits with luxury brands
Budgeting drinkers lift spirits with luxury brands
Recession
:
Ivan Menezes
:
Ciroc
Big Ideas
Fashion website turns runway shows into sales
Fashion website turns runway shows into sales
Moda Operandi
:
Conde Nast
:
Flash
Design Directions
Sensoria
Reeling from an era of excess, luxury designers are adopting a rough and raw aesthetic as an antidote to the inauthentic gloss and shine of the 2000s.
Coffee
:
Sensory
:
Industrial
Big Ideas
Clicks and bricks merge for Christmas pop-up stores
Clicks and bricks merge for Christmas pop-up stores
Holiday
:
Christmas
:
Pop-up
Markets
Hot Luxury: Brazil’s rising consumer demand
Brazil is a country waking up to the luxury industry due to rising consumer demand and a rush of international brands keen to expand there, accordi...
IHT
:
Suzy Menkes
:
BRICs
Big Ideas
Luxury footwear brands step up men’s offer
Luxury footwear brands step up men’s offer
Jimmy Choo
:
Christian Louboutin
:
Footwear
Big Ideas
Village life in store for Ted Baker consumers
Village life in store for Ted Baker consumers
Store Design
:
Visual Merchandising
:
Retail Concept
Big Ideas
Dutch pig farming stands out from the crowd
Dutch pig farming stands out from the crowd
Farming
:
Pigs
:
Sustainable
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