Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Facebook page adds new voice in Middle East

Social Networks : Egypt : Arab Spring

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Design Directions

Milan Menswear S/S 12

Milan fashion week seemed to suggest that spring/summer 2012 will be a lively season for colour and print. This season, many designers took vintage...

Vintage : Print : Imperfect

Big Ideas

UK in new baby boom as population reaches 62m

Growth : Birth Control : ONS

Big Ideas

Marriott offers a glimpse of the hotel game

Gaming : Facebook Games : Points

Big Ideas

Anime singer makes an impression on US stage

Concerts : Projections : Glico

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...

Organic : Fishing : Eco-conscious

Big Ideas

Xbox interface can bring Media to life

Computer Games : Kinect : Interactive Advertising

Design Directions

GFW 2011

Graduate Fashion Week was full of highly creative and wearable collections this year. Impressive prints and long, minimalist silhouettes prevailed,...

Oversized : Minimal : Statement

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Design Directions

Off the Grid

The Anarconomy Decade offers a new way of thinking, while an unpredictable attitude retains the possibility of risk and unrest. Some designers are ...

Art Deco : Pattern : Colour

Big Ideas

Think Blue campaign sets players on eco trip

Virtual Experience : Carbon Footprint : Fuel

Viewpoints

Sam Bompas : Experiential food

Bompas & Parr co-founder Sam Bompas talks about experiential food.

Bompas & Parr : Sam Bompas : Experiential Food

Big Ideas

Retailers play ball as prom wear sales soar

Graduation : Prom Dress : Glee

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.

Craft : El Deposito : Dos Equis

Design Directions

Soft Reduction

LS:N Global has previously reported on the rise of simplicity in The New Sobriety and Super Minimalism, a response to consumers cutting back and re...

Craft : Wood : Minimal

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.

Microbrews : Craft Beer : Cans

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej

Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness

Markets

Teens: Nigeria and West Africa

Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...

Nigeria : World Bank : Blackberry

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens

Emerging Markets : Educational Gaming : Fanta

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