Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Kati London : Community-wide social gaming

Viewpoints

Kati London : Community-wide social gaming

The idea: Community-wide social gaming The woman: Kati London The agency: Area/Code Words: Jonna Dagliden Visuals: Joanna Tulej
Rurban Revolution : Retail Futures : Macon Money
China's household wealth on the rise

Big Ideas

China's household wealth on the rise

China’s household wealth on the rise
China : Income : Household
UPDATE: Magtailing

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...
Wallpaper : My-Wardrobe : Elle
Moshi Monsters

Design Directions

Moshi Monsters

In the 90s, the Tamagotchi, a small plastic toy with an LED screen, let children take care of a digital pet. They could feed and clean it, but that...
Travel & Hospitalitylers want to suit themselves at airports

Big Ideas

Travel & Hospitalitylers want to suit themselves at airports

Travel & Hospitalitylers want to suit themselves at airports
Self-service : India : South Africa
Utility Apps

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.
Utility Apps : Mobile Apps : Apps
US teens send 8% more texts than last year

Big Ideas

US teens send 8% more texts than last year

US teens send 8% more texts than last year
Internet : Text : Status
Limited tweet response sends brands a message

Big Ideas

Limited tweet response sends brands a message

Limited tweet response sends brands a message
Twitter : Social Media : Sysomos
App puts assistant on call

Big Ideas

App puts assistant on call

App puts assistant on call
Debenhams : Iphone : Apps
Role-play Retail

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
Interactive : Louis Vuitton : Live
Claire’s fans haul the brand into the future

Big Ideas

Claire’s fans haul the brand into the future

Claire’s fans haul the brand into the future
Claire's : Curation : Blogging
Social media all of a Twitter about Gap logo

Big Ideas

Social media all of a Twitter about Gap logo

Social media all of a Twitter about Gap logo
Gap : Graphic Design : Rebranding
Face-to-face contact is brands’ new Facebook

Big Ideas

Face-to-face contact is brands’ new Facebook

Face-to-face contact is brands’ new Facebook
In Person : Conviviality : Starcom MediaVest Group
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
Connection is the name of the game in Macon

Big Ideas

Connection is the name of the game in Macon

Connection is the name of the game in Macon
Gaming : Social Gaming : Georgia
Blacktop joins the dots of users’ busy lives

Big Ideas

Blacktop joins the dots of users’ busy lives

Blacktop joins the dots of users’ busy lives
Blacktop : Foursquare : Facebook
Responsive Architecture

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...
Random International : Interactivity : Static
Technology enables tv viewers to stream ahead

Big Ideas

Technology enables tv viewers to stream ahead

Technology enables tv viewers to stream ahead
Multi-screen : Ericsson : ConsumerLab
Young seek the convenience of mobile payments

Big Ideas

Young seek the convenience of mobile payments

Young seek the convenience of mobile payments
Alcatel-Lucent : Mobile Payment : Mobile Wallet
Long working hours means less me time in UK

Big Ideas

Long working hours means less me time in UK

Long working hours means less me time in UK
One Poll : Personal Time : Windows
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