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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Micro Trends
UPDATE: Check-in Culture
First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking
:
Auto Check-in
:
Nike+
Big Ideas
Young generation keep holidays in the family
Young generation keep holidays in the family
Online
:
Family
:
Booking
Big Ideas
US consumers warm to own brands, says study
US consumers warm to own brands, says study
Own Brands
:
Generic Brands
:
Consumer Reports
Big Ideas
Hair colour a grey area for over half of men
Hair colour a grey area for over half of men
Grooming
:
Aging
:
Hair Dye
Big Ideas
Chinese fashion brands enter the front line
Chinese fashion brands enter the front line
China
:
Local Brands
:
Forever
Viewpoints
William Tempest : The new business of fashion
Designer William Tempest talks about the new business of fashion.
William Tempest
:
Business Of Fashion
:
Womenswear
Big Ideas
Australia rules for 40% in holiday stakes
Australia rules for 40% in holiday stakes
Australia
:
Japan
:
Nielsen
Big Ideas
Reward scheme can kick-start a shopping trip
Reward scheme can kick-start a shopping trip
Shopkick
:
LBS
:
Location
Micro Trends
Russia's Roofers
For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...
Urban
:
Ru_Roofers
:
Alone
Big Ideas
Zara builds on a fashion for online shopping
Zara builds on a fashion for online shopping
Zara
:
H&M
:
Inditex
Viewpoints
Vivian Weng and Daniel Gulati : P-commerce
FashionStake co-founders Vivian Weng and Daniel Gulati talks about P-commerce.
Vivian Weng
:
Daniel Gulati
:
FashionStake
Big Ideas
Half of London shoppers don’t buy in-store
Half of London shoppers don’t buy in-store
Marks & Spencer
:
Debenhams
:
Primark
Big Ideas
Viewers to switch on to internet tv
Viewers to switch on to internet tv
Tv
:
Internet TV
:
Generator
Micro Trends
Betatecture
A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...
Design
:
A Cabin In A Loft
:
Muzeum Lodz
Big Ideas
French winemakers home in on consumer tastes
French winemakers home in on consumer tastes
France
:
Wine
:
Delivery
Big Ideas
Baby Boomers make organic the food of choice
Baby Boomers make organic the food of choice
Food
:
Private-label
:
At The Source
Design Directions
Super Minimal
Driven by the same concern for honesty and sustainability in a world overstuffed with ideas, product offers and choices, consumers are increasingly...
Leanomics
:
Simplicity
:
Stuffocation
Big Ideas
Chinese consumers want fashion fit for them
Chinese consumers want fashion fit for them
Bespoke
:
Individualism
:
Dedicated
Markets
Luxury: Chengdu
Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu
:
China
:
Sichuan
Big Ideas
Coffee capsule war brews in Europe
Coffee capsule war brews in Europe
Coffee
:
Coffee Capsules
:
Nespresso
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