Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Consumers gain taste for frozen food
Consumers gain taste for frozen food
Frozen Food
:
TNS Worldpanel
:
Recession
Markets
Pharmafoods
On both sides of the Atlantic, health and wellbeing have become a major media focus. Consumers are being bombarded with conflicting messages, from ...
Pharmafoods
:
Superfoods
:
Nanofoods
Big Ideas
Mascara replaces lipstick as must-have beauty buy for recession-struck women
Mascara replaces lipstick as must-have beauty buy for recession-struck women
Mascara
:
Lipstick
:
Cosmetics
Big Ideas
Speciality tea on the rise as consumers become cuppa connoisseurs
Speciality tea on the rise as consumers become cuppa connoisseurs
Tea
:
Tetley
:
United Kingdom Tea Council
Big Ideas
Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers
Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers
Diageo
:
Cocktails
:
Ready-to-drink
Big Ideas
For teenagers, streaming music rules over ownership
For teenagers, streaming music rules over ownership
Leading Question
:
Spotify
:
Imeem
Communities
New Millennials
Riotous youth who have grown up into righteous adults, the New Millennials are rewriting the rules about how they expect people, institutions and b...
Freelance
:
Recruitment
:
Neighborhood
Markets
The future of gardens
A mirror of our home life, the garden is a space that reflects and exaggerates what we want from our homes. It is also the space where people’s beh...
Garden
:
Gardens
:
Husqvarna
Big Ideas
Direct selling on the up in the downturn
Direct selling on the up in the downturn
Direct Selling
:
Avon
:
Vie At Home
Big Ideas
More than half of Bleisurite Britons work while on holiday
More than half of Bleisurite Britons work while on holiday
Office
:
Always-on
:
Life
Micro Trends
New FemTech
New FemTech
Womenomics
:
Feminism
:
Intuition
Big Ideas
Retailers trim down as consumers simplify shopping
Retailers trim down as consumers simplify shopping
Food Marketing Institute
:
Wall Street Journal
:
Walmart
Big Ideas
Green cars buck trend as auto industry suffers
Green cars buck trend as auto industry suffers
Hybrids
:
Cars
:
Auto
Big Ideas
Consumers outside Europe dine out in the downturn
Consumers outside Europe dine out in the downturn
Restaurant
:
Social
:
Home
Big Ideas
Aston Martin teams up with Toyota to make luxury mini
Aston Martin teams up with Toyota to make luxury mini
Toyota
:
Aston Martin
:
Mini Cars
Markets
Mobile apps and future profits
Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones
:
Apps
:
Iphone
Markets
Music 3.0
The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...
Music
:
Napster
:
Nielsen
Markets
Online luxury
Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury
:
Ledbury Research
:
Google
Big Ideas
Younger drinkers could help revive flagging wine industry
Younger drinkers could help revive flagging wine industry
Wine
:
Mintel
:
Drinks Well
Big Ideas
Chinese jobseekers search for careers, Western faces
Chinese jobseekers search for careers, Western faces
China
:
Careers
:
Faces
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN