Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

Peer-to-peer lending capitalises on the credit crunch

P2P : Zopa : Prosper

Markets

Home from Home

In the Future Laboratory’s Leisure and Hospitality Futures Report, we identify a series of new leisure trends that are changing the way the hotel a...

Home From Home : Caravan Club : Hotel Design

Communities

NFAs

A new tribe of consumers are abandoning years of indulgence and impulsive spending. Turning to frugality, these No-Frills Affluents are budgeting a...

Cars : Supermarkets : Employment

Big Ideas

World Retail Congress hosts top CEOs, discussions on downturn strategy

World Retail Congress : Recession : Chalhoub Group

Big Ideas

Apple brand space spotlights customer experience; will Microsoft bite?

Bangkok : Thailand : Apple

Big Ideas

Sportsgirl makeover places interactivity, customer services up front

Melbourne : Sportsgirl : VIP Service

Communities

Slash/Slash Generation

Graduating from a do-it-yourself philosophy to one that espouses a do-it-all attitude, Slash/Slashers embrace various careers that overlap and cros...

Nike : Super Super : Stylists

Big Ideas

New code for design is established at Milan Salone

Milan : Salone Internazionale Del Mobile : Established & Sons

Big Ideas

Innovation and industrialisation go hand in hand at Tom Dixon

Milan : Tom Dixon : Sobriety

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Cocktails : Pre-mixed : Beam

Big Ideas

Luxury sales worse than expected

Bain : Classic Luxury : Credit

Viewpoints

Apartamento : An everyday interiors magazine

Apartamento talks about an everyday interiors magazine.

Apartmento Magazine : Interiors Futures : Homedulgence

Big Ideas

Classic luxury continues to prosper during recession

Classic Luxury : LVMH : Hermès

Viewpoints

David E. Sugar : 52 tracks – 52 weeks

Music producer/DJ/Remixer/Record label owner David E. Sugar talks about 52 tracks in 52 weeks.

David E. Sugar : DIY Culture : Micro Music

Big Ideas

Russian luxury sales tumble

Moscow : Vivienne Westwood : Stoleshnikov Pereulok

Big Ideas

More caring consumers on the rise

Sustainability : Revalues : Caring

Macro Trends

Alphalux

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it mus...

Heritage : Austerity : Brand Quietness

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Micro Trends

Blingamalism

Bling : Stores : Design

Big Ideas

Boytox boom: Suits get the needle

Botox : Cosmetic Surgery : Bruxism

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