Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

The food space revolution

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...
The Foodists : ABC Cooking Studio : Tokyo Curry Lab
Utility workwear

Micro Trends

Utility workwear

Utility workwear
Revival : Workwear : Utility
European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

Big Ideas

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges
European Travel Commission : Liz Alderman : New York Times
Downturn Sport & Leisure

Markets

Downturn Sport & Leisure

This is a time of unprecedented upheaval for the global tourism industry, according to The Future Laboratory’s Leisure and Hospitality Futures Repo...
TripAdvisor : Ecotourism : Design Hotels
Suits you, sir: Early previews trumpet the return of the suit

Big Ideas

Suits you, sir: Early previews trumpet the return of the suit

Suits you, sir: Early previews trumpet the return of the suit
Suits : Florence : Pitti Immagine Uomo
New stages of lux

Markets

New stages of lux

As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...
Louis Vuitton : Bain & Company : Luxury Institute
Retrosexual

Communities

Retrosexual

Retrosexuals add a modern edge to traditional masculinity. Less adventurous than our other Menaissance tribes, they follow traditional male pastime...
Food : Drinking : Gym
Market report: The Middle East

Markets

Market report: The Middle East

Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...
Copenhagen Institute For Futures Studies : UAE : Dubai
NuRo Male

Communities

NuRo Male

A gentleman for the 21st century, the New Urban Romantic combines a Bleisure lifestyle with a keen interest in style and culture.
Design : Bars : Masculine
Bleisure

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business : Leisure : Work
Homedulgence

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home : Entertainment : Home Induglence
The Neo Cocktail Set

Markets

The Neo Cocktail Set

Europe – Although sales of beer are falling in countries where it is a traditional drink, including Britain, across Europe beer sales are on the ri...
Wine : Beer : Cocktails
Adaptability by Design

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...
Global Sourcing : Small-scale Manufacturers : Design
New value aesthetic

Micro Trends

New value aesthetic

New value aesthetic
Value-nomics : Own-brand : Pared-down Aesthetic
Multimedia digital formats set to drive home rental sales

Big Ideas

Multimedia digital formats set to drive home rental sales

Multimedia digital formats set to drive home rental sales
Multimedia : Digital Formats : Blue-ray
Micro entertainment set to make mega impact

Big Ideas

Micro entertainment set to make mega impact

Micro entertainment set to make mega impact
Informa Telecoms And Media : Apple : Netflix
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
Men set to revive flatlining retail sales

Big Ideas

Men set to revive flatlining retail sales

Men set to revive flatlining retail sales
Spending : Department Stores : Luxury
New Tyroleans

Big Ideas

New Tyroleans

New Tyroleans
Consumers : Tyroleanism : Alpine Cooking
Built by Brands

Micro Trends

Built by Brands

Built by Brands
Made-to-measure : Bespoke : British
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