Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.

Big Ideas

Ikea profiles morning habits of global consumers

Ikea delves into the homes of global consumers to uncover polarised morning habits.

Ikea : London : New York

Markets

Luxury Travel Futures Market – Trends

For experience-hungry luxury travellers, one-of-a-kind adventures are more important than prestigious products.

Luxury Travel : The Polarity Paradox : The Convergence Economy

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...

Graduate Fashion Week : George At Asda : Students

Big Ideas

Big data start-up takes on public transport

Bridj, a start-up that promises to use big data to revolutionise urban transport, has launched its beta service on selected routes in Boston.

Bridj : Boston : Sharing Economy

Viewpoints

Kate Unsworth: Wearable wearables

The founder and CEO of Kovert Designs, on the obstacles facing wearable technology.

Kovert Designs : Wearables : Kate Unsworth

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.

Generation X : Pew Research Center : Millennials

Viewpoints

Yelena Baturina: Preserving crafts

The founder of global think tank BE OPEN on preserving crafts in a globalised world.

Craft : Glocal : Glocalisation

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Big Ideas

Regent Street pioneers beacon technology in London

One of London’s most popular shopping destinations has embraced beacon retail.

Beacon Retail : IBeacon : Regent Street

Big Ideas

British consumers spending on small indulgences

British consumers are feeling better about their economic prospects and starting to spend again.

Body Temples : Austerity : Recession

Big Ideas

UK consumers are more value-conscious than ever

Bargain-hunting is driving the shopping behaviour of UK consumers.

Datamonitor : Bargains : Value

Big Ideas

Sri Lankan newspaper launches mosquito-repellent edition

Sri Lankan newspaper Mawbima has created the world’s first mosquito-repellent newspaper.

Brandstanding : Print Media : Vernacular Vibe

Viewpoints

The Polarity Paradox Webinar

The Polarity Paradox webinar explored LS:N Global’s latest macrotrends.

The Polarity Paradox : The Convergence Economy : The Flat Age Society

Big Ideas

ASOS launches social shopping micro-site

ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.

Asos : As Seen On Me : Instagram

Viewpoints

Blake Mycoskie: One for One retail

The founder and chief shoe giver of Toms on selling with soul.

One-For-One Commerce : TOMS : SXSW

Viewpoints

Linda Rodin: Ageless authenticity

The 65-year-old model and skincare entrepreneur on the secret of Flat Age beauty.

Flat Agers : Boomer Beauty : The Athena Woman

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history.

GumGum : L'Oréal : Ombre Hair Dye

Big Ideas

New social app Stitch connects older adults

Stitch is a new app designed to help older adults connect for companionship of all kinds.

Stitch : App : Online Dating

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