Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Viewpoints

Sarah Harper: The Amortals century

Oxford University professor of gerontology Sarah Harper discusses the age of Amortals.

Ageing : Amortals : Demographics

Micro Trends

Life-Tickers

The latest range of watches and clocks challenge our perception of time by turning the conventional forward motion of minutes and seconds into an...

Tikker : Fredrik Colting : Bereavement

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...

Interior : Shopfitting : Lighting

Design Directions

London Fashion Week A/W14

Texture and colour played an important role this season, while other looks subtly referenced the great outdoors.

Issa : Peter Pilotto : Roksanda Ilincic

Big Ideas

Stockholm Design Week 2014: Top 10

Stockholm Design Week offered a diverse series of exhibitions and events this year. Ranging from video installations in large branded showrooms to ...

Furniutre : Nordic : Experimental

Big Ideas

SXSW Interactive 2014 Preview

As leaders in creative industries gather at South by Southwest Interactive for a week of inspiration, fellowship and breakfast tacos, LS:N Global...

South By Southwest Interactive : SXSW : SXSW Interactive

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.

Pew Research Center : Middle East : South East Asia

Big Ideas

EuroShop 2014: Part 1

The retail design world gathered again last week in Düsseldorf for the EuroShop trade fair, and visitors and exhibitors were in a significantly m...

Shopfitting : Display : Dusseldorf

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Viewpoints

Phil Reeves: The Revolution Will Not Be 3D

The managing director of Econolyst Ltd, a 3D printing consultancy, on why we still don’t fully understand the real implications of 3D Pr...

3D Printing : Design : MakerBot

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020

Responsive InTeractive Advocate : RITA : The Flat Age Society

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Design Directions

Stockholm Design Week 2014

New treatments for industrial materials, experimentation with texture pairings and contemporary craft were all explored at this year’s Stockholm Fu...

Örnsbergsauktionen : Nordic : Furniutre

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily

SnapChat : Social Networks : College Students

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