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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Markets
Global DINKs Market
Dual Income, No Kids (DINKs) are no longer a segregated part of society, but a growing faction around the world. From Mexico to Australia, more cou...
Luxury
:
Latin American Retail Connection
:
Tom Marchant
Markets
Womenomics retail: how to appeal to the fairer sex
Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential
:
Holistic Retail
:
Sensory Spaces
Big Ideas
US car-buying generation is getting older
US car-buying generation is getting older
Auto
:
Driving
:
Older
Micro Trends
Superstar Treks
Interest in fitness and experiential luxury is driving the growth of active deluxe travel experiences.
Sport
:
Sport Travel
:
Healthy Holiday
Big Ideas
DIY Camera Teaches Children About Engineering
DIY Camera Teaches Children About Engineering
Engineering
:
Education
:
Gen I
Big Ideas
New wireless technology spells the end of recharging
New wireless technology spells the end of recharging
Mobile Phones
:
Ambient
:
Wireless Technology
Big Ideas
American Express taps video game to woo Millennials
American Express is offering a League of Legends debit card
Finance
:
League Of Legends
:
Luxury Millennials
Big Ideas
Sydney Hotel Geared Towards Instagram Lovers
A new Sydney hotel caters to Instagram users
Instagram
:
Hotel Lobby
:
Lobby Design
Micro Trends
Stress is the New Fat
In her 2013 cookbook, It’s All Good, actress and lifestyle guru Gwyneth Paltrow writes of a panic attack she experienced brought on by ‘the plane r...
Genetics
:
Fatigue
:
Kiehls
Design Directions
DIY.Org
The merit badges include Forester and Forager, but also Rocketeer, Open Sourcerer and Circuit Bender. The campfire is a website onto which members ...
Open Source
:
Childing
:
Silicon Valley
Design Directions
Painterly Primitive
A new wave of designers is experimenting with primitive marking and making methods, influenced by the human touch.
Abstract
:
Primitive
:
Human Touch
Viewpoints
Beth Bentley : The plate-spinning man
Wieden + Kennedy director of digital strategy and innovation Beth Bentley talks about the plate-spinning man.
Gender
:
Beth Bentley
:
Fathers
Big Ideas
Four Seasons offers travel tips with Pin.Pack.Go
Social Network
:
Social Media
:
Pinterest
Design Directions
Dark Alchemy
Beauty brands are adopting the Black Magic aesthetic and embracing a new gothic direction that blends mediaeval alchemy with emblematic spiritualism.
Recession
:
Madiaeval
:
Charcoal
Big Ideas
Stanley's Pharmacy
New York – A pharmacy for people, not products.
Medicine
:
Chemists
:
Drug Store
Design Directions
Le Creative Sweatshop: Multi-disciplinary Visual Narrators
Le Creative Sweatshop: Multi-disciplinary Visual Narrators
Abstract
:
Le Creative Sweatshop
:
Dali
Micro Trends
Retro-networks
Nearly a decade after its launch, Facebook has become the social network of choice for millions of consumers around the globe. But as it becomes in...
Membership
:
Bebo
:
Private Social Network
Big Ideas
Childless women lead the way in Womenomics era
Childless women lead the way in Womenomics era
Children
:
Parenting
:
ONS
Big Ideas
Secret.li app makes Facebook photos self-destruct
Secret.li app makes Facebook photos self-destruct
Apps
:
Messaging Service
:
Messenger
Big Ideas
Young people say marriage is less important
Young people say marriage is less important
Children
:
Gallup
:
Parenting
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