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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Pew study reveals shifts in teen social media use
Pew study reveals shifts in teen social media use
Internet
:
Behaviour
:
Teenagers
Design Directions
Lunar Grace
A rich convergence of the worlds of art and science is fuelling a fascination with celestial activity, dark matter and alchemy. As a result, design...
Science
:
Space
:
Astrology
Design Directions
Alexander & James
Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...
Luxury
:
Female Whisky Drinkers
:
Mixology
Big Ideas
Lego rental service helps parents save
Lego rental service helps parents save
Lego
:
Rental
:
Toys
Viewpoints
Debbi Evans : Media for interested women
Libertine founder Debbi Evans talks about creating media for interested women.
Libertine
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Women's Magazines
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Transmedia
Big Ideas
Visitors flock to UK’s anti-ageing beauty fair
The font of eternal youth sprung up in London for two days in May with the Anti-Ageing Health and Beauty Show, the UK’s first.
Anti-ageing
:
Skincare
:
Youth
Big Ideas
Yahoo! acquires Tumblr in $1.1bn deal
Yahoo! acquires Tumblr in $1.1bn deal
Yahoo
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Tumblr
:
Facebook
Design Directions
Concoction
When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...
Fragrance
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Haircare
:
Shampoo
Design Directions
Crafted Locale
A chameleonic approach to materials and design details is being taken in retail design. Providing a considered alternative to hyper-real mall space...
Chameleon Brands
:
Symbiotic
:
Local
Markets
Turkey Market Report
Turkey’s East-meets-West appeal is making headlines as rapid economic growth injects new life into Istanbul and the country’s other historic cities.
Turkey
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Istanbul
:
Turkish Statistical Institute
Big Ideas
Gap Kids DvF line comes with photo-sharing app
New York– For its latest Gap Kids designer collaboration with Diane von Furstenberg, Gap has teamed up with photo-editing platform Aviary to let co...
Gap
:
Diane Von Furstenburg
:
App
Design Directions
Glitch
Designers are taking inspiration from digital glitches and re-interpreting mistakes and malfunctions on-screen into details in textiles, graphics a...
Digital Surrealism
:
Mega-Systems
:
Data
Big Ideas
Target’s Cartwheel service woos Facebook users
Minneapolis – Target’s latest push to drive sales through social media is not your typical e-commerce platform.
Target
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Cartwheel
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E-commerce
Markets
New Luxury Millennials: Update
New Luxury Millennials (NLMs), the well-heeled, high-spending branch of the collaborative, creative, entrepreneurial Millennials, are rapidly becom...
Millennials
:
Ipsos Mendelsohn Affluent Survey
:
India
Big Ideas
Virgin Mobile calls on Millennials to cut the cord
Virgin Mobile calls on Millennials to cut the cord
Finance
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Curb Your Enthusiasm
:
Leaving
Design Directions
We See Beauty
For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charita...
New York
:
Brooklyn
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Brandstanding
Design Directions
Geo Luxe
An artful high-low use of materials is influencing luxury product and interior design.
Interiors
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High Low
:
Culture
Big Ideas
Boomers lose confidence in retirement plans
Boomers lose confidence in retirement plans
Children
:
Stephanie Coontz
:
Retirement Institute
Markets
Chinese fashion brands to watch
Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...
China
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Beijing
:
H&M
Viewpoints
Andrew Robb : Collective co-commerce
Farfetch COO Andrew Robb talks about collaborative commerce and content.
Online Retail
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Luxury
:
Farfetch
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