Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Pew study reveals shifts in teen social media use

Internet : Behaviour : Teenagers

Design Directions

Lunar Grace

A rich convergence of the worlds of art and science is fuelling a fascination with celestial activity, dark matter and alchemy. As a result, design...

Science : Space : Astrology

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Big Ideas

Lego rental service helps parents save

Lego : Rental : Toys

Viewpoints

Debbi Evans : Media for interested women

Libertine founder Debbi Evans talks about creating media for interested women.

Libertine : Women's Magazines : Transmedia

Big Ideas

Visitors flock to UK’s anti-ageing beauty fair

The font of eternal youth sprung up in London for two days in May with the Anti-Ageing Health and Beauty Show, the UK’s first.

Anti-ageing : Skincare : Youth

Big Ideas

Yahoo! acquires Tumblr in $1.1bn deal

Yahoo : Tumblr : Facebook

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...

Fragrance : Haircare : Shampoo

Design Directions

Crafted Locale

A chameleonic approach to materials and design details is being taken in retail design. Providing a considered alternative to hyper-real mall space...

Chameleon Brands : Symbiotic : Local

Markets

Turkey Market Report

Turkey’s East-meets-West appeal is making headlines as rapid economic growth injects new life into Istanbul and the country’s other historic cities.

Turkey : Istanbul : Turkish Statistical Institute

Big Ideas

Gap Kids DvF line comes with photo-sharing app

New York– For its latest Gap Kids designer collaboration with Diane von Furstenberg, Gap has teamed up with photo-editing platform Aviary to let co...

Gap : Diane Von Furstenburg : App

Design Directions

Glitch

Designers are taking inspiration from digital glitches and re-interpreting mistakes and malfunctions on-screen into details in textiles, graphics a...

Digital Surrealism : Mega-Systems : Data

Big Ideas

Target’s Cartwheel service woos Facebook users

Minneapolis – Target’s latest push to drive sales through social media is not your typical e-commerce platform.

Target : Cartwheel : E-commerce

Markets

New Luxury Millennials: Update

New Luxury Millennials (NLMs), the well-heeled, high-spending branch of the collaborative, creative, entrepreneurial Millennials, are rapidly becom...

Millennials : Ipsos Mendelsohn Affluent Survey : India

Big Ideas

Virgin Mobile calls on Millennials to cut the cord

Finance : Curb Your Enthusiasm : Leaving

Design Directions

We See Beauty

For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charita...

New York : Brooklyn : Brandstanding

Design Directions

Geo Luxe

An artful high-low use of materials is influencing luxury product and interior design.

Interiors : High Low : Culture

Big Ideas

Boomers lose confidence in retirement plans

Children : Stephanie Coontz : Retirement Institute

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...

China : Beijing : H&M

Viewpoints

Andrew Robb : Collective co-commerce

Farfetch COO Andrew Robb talks about collaborative commerce and content.

Online Retail : Luxury : Farfetch

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