Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

Boomers and Millennials diverge on green behaviour

Hybrid : Energy : Care

Big Ideas

The White House launches new Tumblr account

Tumblr : The White House : Barack Obama

Big Ideas

US restaurants target Millennials with extreme snacks

Fast Food : QSR : Sam Ochres

Design Directions

Kinetic Nature

The poetic properties of nature are being emulated through kinetic design.

Weather : Sound : Senses

Markets

Shopping malls: Changing formats

Global – As consumers question the need to visit shopping centres in favour of buying online, mall developers are engaging visitors in new communit...

Shopping Centres : Community Centres : Cannes

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...

Space : Re-enlightenment : Galactic

Markets

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...

Facebook : Taste-graph Commerce : Mobile

Design Directions

Milan 2013: Part 2

Designers at this year’s Salone Internazionale del Mobile experimented with integrating novel functions into intelligently crafted products. LS:N G...

Furniture : Lighting : Science

Big Ideas

Mobile media trump tv and computers for Millennials

Advertising : Global Mobile Media Consumption : Phones

Markets

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...

Myanmar : UN : United Nations

Big Ideas

US luxury baby products market returns to growth

US – The US luxury market for baby and toddler products is growing as the number of first babies born to affluent older mothers rises and the econo...

Baby : Toddler : Mothers

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...

Vine : Tumblr : Fashion Show

Design Directions

Passport to Sparkle

Finding customers is one thing, but keeping them is another. At present, Millennials – those born between 1982 and 1991 who have an estimated spend...

Tactile : RO New York : Passport To Sparkle

Big Ideas

Fujitsu creates next-generation interface prototype

Fujitsu : Interface : Mapping Technology

Design Directions

Milan 2013: Part 1

Colour and vibrancy were prevalent at this year’s Milan’s Salone Internazionale del Mobile. Scientific processes as well as rough and ready product...

Furniture : Synthetic : Sublime Materiality

Big Ideas

Build-a-Bear launches interactive retail concept

St Louis, Missouri – US children’s toy retailer Build-A-Bear Workshop has redesigned six of its stores with new interactive digital experiences aim...

Build-A-Bear : Interactive : Toys

Markets

Re-commerce fashion sites to rival eBay in 2013

UK, US – Over nearly 20 years, eBay has been at the forefront of the re-commerce market as consumers discovered that re-selling their possessions h...

EBay : Covetique : Asos

Micro Trends

Layaway Luxury

Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...

Fashion Rental : Installemnt Plans : Second-hand

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...

Female : Women : Empowerment

Design Directions

Galactica

The resurgence of curiosity about the substance of space and the solar system, as explored in our Re-enlightenment Rising macrotrend, is crossing i...

Gastronomy : Food Deisgn : Space

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