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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Boomers and Millennials diverge on green behaviour
Boomers and Millennials diverge on green behaviour
Hybrid
:
Energy
:
Care
Big Ideas
The White House launches new Tumblr account
The White House launches new Tumblr account
Tumblr
:
The White House
:
Barack Obama
Big Ideas
US restaurants target Millennials with extreme snacks
US restaurants target Millennials with extreme snacks
Fast Food
:
QSR
:
Sam Ochres
Design Directions
Kinetic Nature
The poetic properties of nature are being emulated through kinetic design.
Weather
:
Sound
:
Senses
Markets
Shopping malls: Changing formats
Global – As consumers question the need to visit shopping centres in favour of buying online, mall developers are engaging visitors in new communit...
Shopping Centres
:
Community Centres
:
Cannes
Micro Trends
Intergalactic beauty
On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...
Space
:
Re-enlightenment
:
Galactic
Markets
Phy-gital retail technology: Social Interaction
Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...
Facebook
:
Taste-graph Commerce
:
Mobile
Design Directions
Milan 2013: Part 2
Designers at this year’s Salone Internazionale del Mobile experimented with integrating novel functions into intelligently crafted products. LS:N G...
Furniture
:
Lighting
:
Science
Big Ideas
Mobile media trump tv and computers for Millennials
Mobile media trump tv and computers for Millennials
Advertising
:
Global Mobile Media Consumption
:
Phones
Markets
Myanmar market report
After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...
Myanmar
:
UN
:
United Nations
Big Ideas
US luxury baby products market returns to growth
US – The US luxury market for baby and toddler products is growing as the number of first babies born to affluent older mothers rises and the econo...
Baby
:
Toddler
:
Mothers
Micro Trends
On the app-walk
Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...
Vine
:
Tumblr
:
Fashion Show
Design Directions
Passport to Sparkle
Finding customers is one thing, but keeping them is another. At present, Millennials – those born between 1982 and 1991 who have an estimated spend...
Tactile
:
RO New York
:
Passport To Sparkle
Big Ideas
Fujitsu creates next-generation interface prototype
Fujitsu creates next-generation interface prototype
Fujitsu
:
Interface
:
Mapping Technology
Design Directions
Milan 2013: Part 1
Colour and vibrancy were prevalent at this year’s Milan’s Salone Internazionale del Mobile. Scientific processes as well as rough and ready product...
Furniture
:
Synthetic
:
Sublime Materiality
Big Ideas
Build-a-Bear launches interactive retail concept
St Louis, Missouri – US children’s toy retailer Build-A-Bear Workshop has redesigned six of its stores with new interactive digital experiences aim...
Build-A-Bear
:
Interactive
:
Toys
Markets
Re-commerce fashion sites to rival eBay in 2013
UK, US – Over nearly 20 years, eBay has been at the forefront of the re-commerce market as consumers discovered that re-selling their possessions h...
EBay
:
Covetique
:
Asos
Micro Trends
Layaway Luxury
Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...
Fashion Rental
:
Installemnt Plans
:
Second-hand
Micro Trends
Feminist luxury
Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...
Female
:
Women
:
Empowerment
Design Directions
Galactica
The resurgence of curiosity about the substance of space and the solar system, as explored in our Re-enlightenment Rising macrotrend, is crossing i...
Gastronomy
:
Food Deisgn
:
Space
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