Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

Pinterest board brings social-commerce to life

Pinterest : California : Westfield

Design Directions

The MiuMiu London

Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...

Heritage : Club : VIP

Big Ideas

Connected cars send brands back to the dashboard

Connected Car : Visiongain : Connectivity

Big Ideas

Retail Analysis: concept store tells a 3D story

New York – The latest event at collaborative concept boutique Story has been Making Things, which focused on 3D and manufacturing.

New York : Story : Makers

Big Ideas

Auto technology to bypass global gridlock

The Guardian : Transport : Arup

Big Ideas

Diesel app links together retail's rich Tapestry

Diesel : Tapestry : Westfield London

Big Ideas

Intel educates Indonesians on laptop benefits

Indonesia : Smartphones : Tablets

Markets

South Korean beauty market

The cosmetics market in South Korea has been growing by 10.4% a year for the past six years to an estimated value of W9 trillion ($8.3bn, €6.3bn, £...

South Korea : Korea : Seoul

Big Ideas

UK shoppers projected to go mobile this Christmas

M-commerce : Christmas : Holidays

Big Ideas

Amazing Boomers trade skills in online market

Generation : 50+ : Amortals

Big Ideas

Singles Day sets online tills ringing in China

China : Singles Day : E-commerce

Design Directions

Psychedelia

A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.

Netstalgia : Psychedelic : 1960's

Big Ideas

Black Friday online sales fuel US Couch-commerce

Black Friday : ComScore : IBM

Big Ideas

Millennials demand more feedback opportunities

Interaction : Generation X : Millennial

Big Ideas

Luxury brands slow to see African potential

Africa : Suzy Menkes : IHT Conference

Viewpoints

Valentine Uhovski : Fashion evangelism

Tumblr’s fashion evangelist Valentine Uhovski talks fashion evangelism.

Valentine Uhovski : Transmedia Futures : Tumblr

Big Ideas

Hong Kong overtakes New York for expensive retail

Hong Kong : Causeway Bay : Cushman & Wakefield

Big Ideas

Emerging markets offer lifeline to BlackBerry

Blackberry : Nigeria : Lagos

Design Directions

Paris Photo 2012

The 16th edition of the world’s largest contemporary photography fair hosted 128 galleries from 22 countries and showed an eclectic mix of work.

Photography : Faction : Astrology

Big Ideas

Local beauty brands see expansion prospects in Africa

Unilever : Procter & Gamble : L’Oréal

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