Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Markets

Russia Market

Lower import duties, an improved postal service, and a surge in internet use signals a boom period is on its way for Russia’s consumers.

Big Ideas

Guests Overstay their welcome in Art Series hotels

Melbourne : Hotels : Hospitality

Big Ideas

India’s Aakash 2 leads the cheap tablet charge

India : Aakash 2 : Tablets

Viewpoints

Hany Fam and Gavin Sathianathan

Mastercard Worldwide’s Hany Fam and Facebook’s Gavin Sathianathan make sense of s-commerce.

Gavin Sathianathan : Hany Fam : Social Commerce

Big Ideas

Banks trade token strategy for LCD display cards

Singapore : MasterCard : ATM

Big Ideas

Hotel finds a smarter way to deliver service

Aloft Bangkok : Samsung Galaxy : Fingi

Communities

Delhi Revivalists

A creative mela, or festival, is taking off in New Delhi’s Hauz Khaz Village. Alternative designers, fashionistas and foodies are putting their own...

Food : Tea Room Traditionalist : Typo-Preservist

Design Directions

Sweet Nostalgia

Designers and make-up brands are turning to 18th-century European styles to imbue consumers with the feeling of optimistism and abundance from the ...

Pastel : Rococo : 18th Century

Big Ideas

Nissan applies the human touch to car interiors

Nissan : Japan : Synthetic Materials

Markets

Collaborative Consumption

A new market is emerging for products that are better suited to being rented and shared than owned or bought. As space and resources become scarcer...

Collaborative Consumption : Hospitality : Boutique Hotels

Big Ideas

eBay works with designers on Holiday Collective

EBay : Ebay Holiday Collective : E-commerce

Markets

V-currencies

They began as bartering currencies for a minority of online gamers and Second Life enthusiasts. But now virtual currencies are emerging as a safe, ...

V-Currencies : Bitcoin : Future Of Money & Technology

Big Ideas

Walmart and Amex launch new consumer account

Bluebird : Walmart : American Express

Big Ideas

Car brands thrive in China amid luxury slowdown

China : Beijing : Jaguar

Big Ideas

US beer-lovers set for a taste of the Amazon

Brazil : São Paulo : Craft Brew

Big Ideas

Men’s luxury stores open with bespoke services

Alexander McQueen : Savile Row : Huntsman

Big Ideas

Snap Fashion scoops technology start-up funding

Snap Fashion : Decoded Fashion : Marks & Spencer

Big Ideas

Auto brands see future in one-seater vehicles

Toyota : Audi : Japan

Big Ideas

Oakley moves into technology with smart goggles

Oakley : Goggles : Skiing

Big Ideas

Scientists with Midas touch change colour of gold

Gold : Jewellery : University Of Southampton

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