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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Crowdfunding model to build Colombian skyscraper
Crowdfunding model to build Colombian skyscraper
BD Bacatá
:
Colombia
:
Skyscraper
Big Ideas
Nike highlights decline in children's exercise
Nike highlights decline in children’s exercise
Nike
:
Clinton Global Initiative
:
Designed To Move
Big Ideas
Smart mirror reflections are not just skin deep
Smart mirror reflections are not just skin deep
Hôtel Droog
:
Kabinet
:
Cosmania
Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
Big Ideas
Stage is set for investment in Indian retail
Stage is set for investment in Indian retail
India
:
Supermarkets
:
Groceries
Design Directions
London womenswear S/S 2013
The spring/summer 2013 collections in London played with colours, textiles and nostalgia to create a vibrant and whimsical mood. This season a 90s ...
Sportswear
:
Minimal Luxury
:
Teen
Big Ideas
ColaLife campaign takes medical aid further
ColaLife campaign takes medical aid further
Coca-Cola
:
Medical
:
Packaging
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Design Directions
London Design Festival 2012
This year the London Design Festival (LDF) offered a diverse range of new work. Small design objects were presented alongside an assortment of furn...
Flexthetics
:
Galactic
:
Re-enlightenment
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Good service is the key to success in China
Good service is the key to success in China
Hai Di Lao
:
China
:
Service
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
Big Ideas
Decanter launches China site and Asia Wine Awards
Decanter launches China site and Asia Wine Awards
China
:
Asia Wine Awards
:
Language
Big Ideas
Channel-hopper: Shazam has the vision for tv move
Channel-hopper: Shazam has the vision for tv move
Shazam
:
Music
:
Tv
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