Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Urban agriculture takes root with Agri-Cube
Urban agriculture takes root with Agri-Cube
Japan
:
Agri-cube
:
Daiwa House
Big Ideas
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Louis Vuitton
:
Shanghai
:
Maison
Big Ideas
Asian consumers invest heavily in private tuition
Asian consumers invest heavily in private tuition
China
:
Tutoring
:
Shadow
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Micro Trends
Yard Shares
A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...
Gardening
:
Sharing
:
Community
Big Ideas
Lost Photos app digs out a picture of the past
Lost Photos app digs out a picture of the past
Lost Photos
:
App
:
Software
Design Directions
Vooza
Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...
Fake
:
Vooza
:
Fiction
Big Ideas
Consumers get hot and bothered over erotic novel
Consumers get hot and bothered over erotic novel
Storytelling
:
Erotism
:
Kinky
Big Ideas
Audi races forward into the future of retail
Audi races forward into the future of retail
Audi
:
Showroom
:
Digital
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Low-income Brazilians boost online retail sales
Low-income Brazilians boost online retail sales
Brazil
:
Argentina
:
Mexico
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Markets
Vietnam’s Luxury Market
The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam
:
Luxury
:
Starwood
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Micro Trends
Small-box retail
What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...
E-tail
:
E-commerce
:
Subscription
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201208%2F6149%2Fimage%2Frelease_20120321_12.jpeg)
:strip_exif():strip_icc()/201208%2F6152%2Fimage%2F10245_LV_12_07_Shanghai_Store.jpg)
:strip_exif():strip_icc()/201208%2F6144%2Fsection_thumb%2FHOMEScreen_shot_2012-08-07_at_17.51.15.png)
:strip_exif():strip_icc()/201208%2F6147%2Fhomepage_image%2FBLUR486597_10150929874016184_796168902_n-1.jpg)
:strip_exif():strip_icc()/201208%2F6140%2Fhomepage_image%2FTipOrSkip1Home.jpg)
:strip_exif():strip_icc()/201208%2F6132%2Fimage%2FCitizenM_London--132809.jpg)
:strip_exif():strip_icc()/201208%2F6110%2Fsection_thumb%2F4082.JPG)
:strip_exif():strip_icc()/201208%2F6125%2Fhomepage_image%2FHOMELost_Photos_Screenshot_2.jpg)
:strip_exif():strip_icc()/201208%2F6126%2Fsection_thumb%2FStill_from_the_fake_Vooza_story_film_03.png)
:strip_exif():strip_icc()/201208%2F6128%2Fimage%2F30457-2.jpg)
:strip_exif():strip_icc()/201208%2F6119%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6122%2Fimage%2FLouis_Vuitton_and_Yayoi_Kasama_store_display02.jpg)
:strip_exif():strip_icc()/201207%2F6113%2Fhomepage_image%2FStathomepage.png)
:strip_exif():strip_icc()/201208%2F6116%2Fimage%2FLittle_Miss_Stella04.jpg)
:strip_exif():strip_icc()/201208%2F6111%2Fsection_thumb%2Fsection_thumb.JPG)
:strip_exif():strip_icc()/201207%2F6105%2Fhomepage_image%2FHOMEIkea_beer-UK-02.jpg)
:strip_exif():strip_icc()/201207%2F6108%2Fvideo_thumb%2FScreen_shot_2012-07-31_at_13.37.38.png)
:strip_exif():strip_icc()/201207%2F6101%2Fimage%2Fnormal-3.jpg)
:strip_exif():strip_icc()/201207%2F6094%2Fsection_thumb%2FBOXCUTOUT%28HR%29.jpg)
:strip_exif():strip_icc()/201207%2F6088%2Fhomepage_image%2F2012-Chevrolet-Cobalt-Carscoop-2.jpg)