Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Waitrose goes against the grain with BRIC wines
Waitrose goes against the grain with BRIC wines
Wines
:
BRICs
:
Waitrose
Big Ideas
Twheel makes Twitter a more rounded experience
Twheel makes Twitter a more rounded experience
Helsinki
:
Twheel
:
Fluid Interaction
Markets
Beauty retail: counter culture
‘More premium services are being offered at the counter in the beauty retail sector as retailers explore new ways of enticing customers into stores...
Euromonitor
:
Shiseido
:
The Ginza
Big Ideas
Brands spot Chinese premium water opportunity
Brands spot Chinese premium water opportunity
China
:
Evian
:
Kunlun Mountains
Big Ideas
Retailers branch out into booming Nigeria
Retailers branch out into booming Nigeria
Nigeria
:
Massmart
:
Spar
Markets
Vietnam’s Luxury Consumers
Vietnam has luxury consumers, but not as many as you might think.
Vietnam
:
Santai Spa
:
Hanoi
Big Ideas
Hilton welcomes Chinese with designer slippers
Hilton welcomes Chinese with designer slippers
Hilton Hotels & Resorts
:
Vivienne Tam
:
Dragon
Big Ideas
Australian retailers set sights on m-commerce
Australian retailers set sights on m-commerce
M-commerce
:
Mobile
:
Smart Phones
Big Ideas
Transforming car set to hit the roads by 2013
Transforming car set to hit the roads by 2013
Cars
:
Transforming
:
MIT Media Lab
Micro Trends
Stakeholder Brands
Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...
Bonds
:
Shares
:
Investment
Big Ideas
Natural ingredients to drive US cosmetics market
Natural ingredients to drive US cosmetics market
Cosmetics
:
Chemicals
:
Sustainable
Big Ideas
LuluLemon opens dance class and shopping club
LuluLemon opens dance class and shopping club
Sportswear
:
Ivviva
:
Lululemon
Big Ideas
Flexible battery ushers in new electronics era
Flexible battery ushers in new electronics era
Flexible
:
Film
:
Battery
Big Ideas
Urban agriculture takes root with Agri-Cube
Urban agriculture takes root with Agri-Cube
Japan
:
Agri-cube
:
Daiwa House
Big Ideas
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Louis Vuitton
:
Shanghai
:
Maison
Design Directions
Emblematic
As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...
Symbolism
:
Logo
:
Graphic Identities
Markets
The luxury matrix stage four : Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible
:
Aware
:
Fendi
Big Ideas
Asian consumers invest heavily in private tuition
Asian consumers invest heavily in private tuition
China
:
Tutoring
:
Shadow
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201208%2F6181%2Fhomepage_image%2FHome.jpg)
:strip_exif():strip_icc()/201208%2F6185%2Fvideo_thumb%2Ftwheel_product_shot_wide.jpg)
:strip_exif():strip_icc()/201208%2F6177%2Fsection_thumb%2FThe_Ginza_by_Shiseido04.jpg)
:strip_exif():strip_icc()/201208%2F6176%2Fimage%2FScreen_shot_2012-08-14_at_16.16.39.png)
:strip_exif():strip_icc()/201208%2F6180%2Fimage%2Fmakro_1.jpg)
:strip_exif():strip_icc()/201208%2F6178%2Fsection_thumb%2F2_Lam_Son_bar%2C_Payk_Hyatt_hotel%2C_Saigon_03.jpg)
:strip_exif():strip_icc()/201208%2F6168%2Fhomepage_image%2FVivienneTamProductShot_HR.jpg)
:strip_exif():strip_icc()/201208%2F6166%2Fhomepage_image%2FNew.jpg)
:strip_exif():strip_icc()/201208%2F6167%2Fvideo_thumb%2FVideo_thumb.jpg)
:strip_exif():strip_icc()/201208%2F6165%2Fsection_thumb%2Fcrop_LeonBond_lady_copie.jpg)
:strip_exif():strip_icc()/201208%2F6156%2Fimage%2FAlgenist_anti-aging.jpg)
:strip_exif():strip_icc()/201301%2F394%2Fimage%2FIvivva_dance_party_club.jpg)
:strip_exif():strip_icc()/201208%2F6155%2Fhomepage_image%2FFlexible%2520battery.jpeg)
:strip_exif():strip_icc()/201208%2F6149%2Fimage%2Frelease_20120321_12.jpeg)
:strip_exif():strip_icc()/201208%2F6152%2Fimage%2F10245_LV_12_07_Shanghai_Store.jpg)
:strip_exif():strip_icc()/201208%2F6158%2Fsection_thumb%2F7_The_Alchemist_Print.jpeg)
:strip_exif():strip_icc()/201208%2F6153%2Fsection_thumb%2FFolklore%2C_London.jpg)
:strip_exif():strip_icc()/201208%2F6144%2Fsection_thumb%2FHOMEScreen_shot_2012-08-07_at_17.51.15.png)
:strip_exif():strip_icc()/201208%2F6147%2Fhomepage_image%2FBLUR486597_10150929874016184_796168902_n-1.jpg)
:strip_exif():strip_icc()/201208%2F6140%2Fhomepage_image%2FTipOrSkip1Home.jpg)