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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
Cash-strapped Australians turn to private labels
Cash-strapped Australians turn to private labels
Australia
:
Private Label
:
Supermarkets
Big Ideas
YouTube broadcasts live prayers from Mecca
YouTube broadcasts live prayers from Mecca
Muslims
:
Ramadam
:
YouTube
Big Ideas
Google paves the way for pedestrians in Africa
Google paves the way for pedestrians in Africa
Google
:
Maps
:
App
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Design Directions
Menswear S/S 13
For spring/summer 2013 the mood for European menswear is bright and crisp with artful flourishes.
Pringle
:
Agi & Sam
:
Simons
Big Ideas
Biodegradable lamp brings Flos sweet success
Biodegradable lamp brings Flos sweet success
Flos
:
Lighting
:
Bio-on
Big Ideas
Butler schools on course for boom time in China
Butler schools on course for boom time in China
Butlers
:
Chinese
:
Service
Markets
The Luxury Matrix Stage Two : Discernment and Worth
What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment
:
Worth
:
Dunhill
Big Ideas
Luxup offers Travel & Hospitality an exclusive experience
Luxup offers Travel & Hospitality an exclusive experience
Luxup
:
Online
:
Concierge
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Renault gives autonomy to French Just Nots
Renault gives autonomy to French Just Nots
Renault
:
MOBILIZ
:
Cars
Big Ideas
French wineries appeal to Chinese tourists
French wineries appeal to Chinese tourists
Chinese
:
French
:
Wine
Big Ideas
China is gearing up for an e-commerce boom
China is gearing up for an e-commerce boom
China
:
M-commerce
:
E-commerce
Big Ideas
Oil wealth fuels demand for new malls in Iraq
Oil wealth fuels demand for new malls in Iraq
Baghdad
:
Shopping
:
Malls
Big Ideas
Luxury fashion houses focus on jewellery
Luxury fashion houses focus on jewellery
Jewellery
:
HNW
:
Louis Vuitton
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