Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
10% of UK consumers believe laptop is vital
10% of UK consumers believe laptop is vital
Smartphone
:
Poverty Line
:
Social Class
Micro Trends
Car Homes
As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...
Symbiotic Branding
:
Symbiotic Architecture
:
Electric Vehicles
Big Ideas
First-time buyers choose to live with friends
First-time buyers choose to live with friends
Community
:
FuturePoll
:
Confused.com
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
Big Ideas
68% of UK consumers trust the internet
68% of UK consumers trust the internet
Google
:
Future Poll
:
PC
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Online retail in China a more appealing option
Online retail in China a more appealing option
Tianmao
:
Taobao
:
Alibaba
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Big Ideas
Asian millionaires outnumber those in the US
Asian millionaires outnumber those in the US
HNW
:
World Wealth Report
:
Capgemini
Big Ideas
Mix of colour and technical fabrics at Pitti Uomo
Mix of colour and technical fabrics at Pitti Uomo
Pitti Uomo
:
Menswear
:
Colour
Design Directions
Graduate Fashion Week 2012
Graduate fashion week 2012 was filled with exuberant collections, neon colour clashes and synthetic fabrics. Almost all looks on show could be char...
Digital Surrealism
:
Maximalism
:
Flatforms
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Asian demand for Mulberry creates 300 UK jobs
Asian demand for Mulberry creates 300 UK jobs
Mulberry
:
Somerset
:
Factory
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Kurrenci offers new money for the internet
Kurrenci offers new money for the internet
MoneyGram
:
Kurrenci
:
Money
Big Ideas
Chinese flock to Dubai for luxury experience
Chinese flock to Dubai for luxury experience
Chinese
:
Emirates
:
Spending
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201206%2F5947%2Fsection_thumb%2Flaptop-stat.jpg)
:strip_exif():strip_icc()/201207%2F5952%2Fsection_thumb%2FVolvo_One_Tonne_House_%26_C30_Electric_car.jpg)
:strip_exif():strip_icc()/201206%2F5938%2Fsection_thumb%2Fconfused-homepage.jpg)
:strip_exif():strip_icc()/201207%2F5944%2Fsection_thumb%2FNaturalis_Make_Up%2C_Paris-2.jpg)
:strip_exif():strip_icc()/201206%2F5933%2Fsection_thumb%2FUK_consumers_trust_the_internet-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5939%2Fsection_thumb%2Fgoogle-homepage.jpg)
:strip_exif():strip_icc()/201207%2F5934%2Fsection_thumb%2FScreen_shot_2012-07-02_at_17.57.24.png)
:strip_exif():strip_icc()/201206%2F5916%2Fsection_thumb%2FHollywonk-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5910%2Fhomepage_image%2FAsianmill-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5912%2Fhomepage_image%2FAgis_and_Sam%2C_MW_SS_2013-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5905%2Fimage%2Fhomepage.JPG)
:strip_exif():strip_icc()/201206%2F5897%2Fsection_thumb%2FCROPUnknown_Union_by_Rafael_de_Cardenas03.jpg)
:strip_exif():strip_icc()/201206%2F5900%2Fhomepage_image%2FMulberry-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5887%2Fhomepage_image%2FRebecca_Minkoff_homepage.png)
:strip_exif():strip_icc()/201206%2F5891%2Fhomepage_image%2Fkurrenci-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5880%2Fhomepage_image%2Fstat20.JPG)
:strip_exif():strip_icc()/201206%2F5884%2Fhomepage_image%2Ftiles_r11-2.jpg)
:strip_exif():strip_icc()/201206%2F5875%2Fhomepage_image%2F5113654156_68315086e4_o.jpg)
:strip_exif():strip_icc()/201206%2F5876%2Fhomepage_image%2FAcer_Be_touche.jpg)
:strip_exif():strip_icc()/201206%2F5866%2Fhomepage_image%2FFarmville2.jpg)