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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Online retail in China a more appealing option
Online retail in China a more appealing option
Tianmao
:
Taobao
:
Alibaba
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Big Ideas
Asian millionaires outnumber those in the US
Asian millionaires outnumber those in the US
HNW
:
World Wealth Report
:
Capgemini
Big Ideas
Mix of colour and technical fabrics at Pitti Uomo
Mix of colour and technical fabrics at Pitti Uomo
Pitti Uomo
:
Menswear
:
Colour
Design Directions
Graduate Fashion Week 2012
Graduate fashion week 2012 was filled with exuberant collections, neon colour clashes and synthetic fabrics. Almost all looks on show could be char...
Digital Surrealism
:
Maximalism
:
Flatforms
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Asian demand for Mulberry creates 300 UK jobs
Asian demand for Mulberry creates 300 UK jobs
Mulberry
:
Somerset
:
Factory
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Kurrenci offers new money for the internet
Kurrenci offers new money for the internet
MoneyGram
:
Kurrenci
:
Money
Big Ideas
Chinese flock to Dubai for luxury experience
Chinese flock to Dubai for luxury experience
Chinese
:
Emirates
:
Spending
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Design Directions
Haut Sustainable
As luxury consumers demand sustainability, they are being used in luxury design too. We call new eco-minded, innovative and design-led solutions t...
Eco
:
Sustainability
:
Cosmetics
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
Big Ideas
Italian companies to bring more women on board
Italian companies to bring more women on board
Women
:
CEOs
:
Fortune 100
Big Ideas
Video chat given fresh Airtime on Facebook
Video chat given fresh Airtime on Facebook
Facebook
:
Airtime
:
Social Network
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