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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Omni-channel and agility top retail strategies
Omni-channel and agility top retail strategies
InterBrand
:
Best Retail Brands
:
Omnichannel
Micro Trends
Second Internet
People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...
Internet
:
Social Networks
:
Ephemeral
Micro Trends
Coolectives
Coolectives
Entrepreneurs
:
Business
:
Innovation
Big Ideas
A little of what you Fancy makes you money
A little of what you Fancy makes you money
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Luxury consumers will buy online in a flash
Luxury consumers will buy online in a flash
E-commerce
:
Flash Sales
:
Luxury Spending
Big Ideas
Nestlé to cut out all artificial ingredients
Nestlé to cut out all artificial ingredients
Nestle
:
Confectionary
:
Chocolate
Design Directions
Sublime Materiality
As we enter a period which LS:N Global has described as The New Sublimity consumers are questioning what they must do in order to feel fulfilled in...
Stuffocation
:
Minimal
:
Luxury
Design Directions
Milan Womenswear A/W 12
Designers in Milan celebrated femininity, offering a sense of fantasy and escapism. Varying from futuristic to baroque concepts, Italian fabrics an...
Baroque
:
Futuristic
:
Hyper-real
Big Ideas
Gucci turns its Hand to Japanese craftsmanship
Gucci turns its Hand to Japanese craftsmanship
Japan
:
Gucci
:
Craftsmanship
Big Ideas
Fashion label pins hopes on a new live event
Fashion label pins hopes on a new live event
Caslypso
:
St Barts
:
Pinterest
Big Ideas
IHG adopts an Even approach to staying healthy
IHG adopts an Even approach to staying healthy
Intercontinental Hotels Group
:
Spa
:
Wellness
Big Ideas
Healthy choice is the order of the day at McDonald’s
Healthy choice is the order of the day at McDonald’s
Build Your Meal
:
McDonalds
:
Healthy
Big Ideas
Budweiser campaign shows brand is on track
Budweiser campaign shows brand is on track
Budweiser
:
Beer
:
Advertising
Big Ideas
Raspberry Pi opens up computing to children
Raspberry Pi opens up computing to children
Raspberry Pi
:
Coding
:
Computing
Micro Trends
Pedal Power
Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...
Cycling
:
Bikes
:
Perks And Mini
Big Ideas
Charging bag plugs into Sport & Leisure generation
Charging bag plugs into Sport & Leisure generation
Vodaphone
:
Richard Nicoll
:
Smart Phone
Big Ideas
Asia-Pacific leads the way in mobile app use
Asia-Pacific leads the way in mobile app use
Asia Pacific
:
Mobiles
:
App
Big Ideas
Retail analysis: Konzepp, Hong Kong
Retail analysis: Konzepp, Hong Kong
Konzepp
:
Hong Kong
:
Store
Design Directions
Stockholm Furniture Fair 2012
Stockholm Furniture and Light Fair hosted a diversity of new design this year, with prevalent themes being functionality and notions of nostalgia.
Hauntology
:
Folk
:
Gotland University
Big Ideas
Russia’s Yandex teams up with Twitter
Russia’s Yandex teams up with Twitter
Yandex
:
Microsoft
:
Russia
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