Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, according to our latest Brand Personality Register findings. Some 84.4% of men and 80.4% of women say that value for money is most likely to influence any purchasing decisions over the coming year – a 5% overall increase on our last survey. So retailers can expect lean pickings for the foreseeable future, regardless of any talk of recovery.