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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Consumer Surveillance Market
Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail
:
Data
:
Surveillance
Markets
Death Positivity Market
Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness
:
Society
:
Security
Markets
The State of Luxury: South Korea
From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury
:
Retail
:
Fashion
Markets
Data Commerce Market
People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.
Technology
:
Data
:
Finance
Markets
Healthy Snacking Market
Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.
Food
:
Retail
:
Convenience
Markets
Baby Boomer Travel Market
Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel
:
Baby Boomers
:
Hospitality
Markets
Generation Z Stores
A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail
:
Generation Z
:
Shopping
Markets
Middle Man Beauty Market
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity
:
Beauty
:
Skincare
Markets
Georgia Travel Market
Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel
:
Tourism
:
Hospitality
Markets
The Future of Flight Wellness
With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness
:
Flights
:
Air Travel
Markets
Teen Tech Welfare
Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media
:
Technology
:
Kids
Markets
British Spirits Market
In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol
:
Spirits
:
Drinks
Markets
Accessible Retail Market
Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail
:
Inclusivity
:
Implicit Inclusivity
Markets
Certified Supplements Market
With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements
:
Wellness
:
Health
Markets
Staycation Market
With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel
:
Hospitality
:
Sustainability
Markets
Natural Wine Market
Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink
:
Wine
:
Natural
Markets
Money Market: Baby Boomers
Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...
FinTech
:
Global
:
Baby Boomers
Markets
Vegan Home Market
Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.
Retail
:
Sustainability
:
Vegan
Markets
Suncare Market
Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...
Health
:
Wellness
:
Beauty
Markets
Re-usable Packaging Market
Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...
Retail
:
Packaging
:
Sustainability
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