Markets

An in-depth analysis of a particular consumer market, with actionable insights

Consumer Surveillance Market

Markets

Consumer Surveillance Market

Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail : Data : Surveillance
Death Positivity Market

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness : Society : Security
The State of Luxury: South Korea

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury : Retail : Fashion
Data Commerce Market

Markets

Data Commerce Market

People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.
Technology : Data : Finance
Healthy Snacking Market

Markets

Healthy Snacking Market

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.
Food : Retail : Convenience
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Generation Z Stores

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail : ​Generation Z : Shopping
Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity : Beauty : Skincare
Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
The Future of Flight Wellness

Markets

The Future of Flight Wellness

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness : Flights : Air Travel
Teen Tech Welfare

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media : Technology : Kids
British Spirits Market

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol : Spirits : Drinks
Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail : Inclusivity : Implicit Inclusivity
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
Staycation Market

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel : Hospitality : Sustainability
Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink : Wine : Natural
Money Market: Baby Boomers

Markets

Money Market: Baby Boomers

Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...
FinTech : Global : Baby Boomers
Vegan Home Market

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.
Retail : Sustainability : Vegan
Suncare Market

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...
Health : Wellness : Beauty
Re-usable Packaging Market

Markets

Re-usable Packaging Market

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...
Retail : Packaging : Sustainability
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