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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Asian Virtual Kitchens Market
Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food
:
Drink
:
Covid-19
Markets
Pandemic-proof Properties
Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home
:
Architecture
:
Covid-19
Markets
Urban Wellness Market
Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness
:
Smog Life
:
Covid-19
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
:
The Flat Age Society
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
:
Media
:
Digital
Markets
The State of Luxury: Vietnam
With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury
:
Travel
:
Retail
Markets
Food Waste Innovation
From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food
:
Retail
:
Sustainability
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
:
Fashion
:
Wellbeing
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
:
Media
:
Education
Markets
Romance Travel Reignited
Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel
:
Hospitality
:
Society
Markets
Psychedelic Wellness Market
Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness
:
Travel
:
Medicine
Markets
Consumer Surveillance Market
Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail
:
Data
:
Surveillance
Markets
Death Positivity Market
Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness
:
Society
:
Security
Markets
The State of Luxury: South Korea
From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury
:
Retail
:
Fashion
Markets
Data Commerce Market
People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.
Technology
:
Data
:
Finance
Markets
Healthy Snacking Market
Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.
Food
:
Retail
:
Convenience
Markets
Baby Boomer Travel Market
Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel
:
Baby Boomers
:
Hospitality
Markets
Generation Z Stores
A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail
:
Generation Z
:
Shopping
Markets
Middle Man Beauty Market
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity
:
Beauty
:
Skincare
Markets
Georgia Travel Market
Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel
:
Tourism
:
Hospitality
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