Markets

An in-depth analysis of a particular consumer market, with actionable insights

Asian Virtual Kitchens Market

Markets

Asian Virtual Kitchens Market

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food : Drink : Covid-19
Pandemic-proof Properties

Markets

Pandemic-proof Properties

Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home : Architecture : Covid-19
Urban Wellness Market

Markets

Urban Wellness Market

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness : Smog Life : Covid-19
Flat Age Beauty Market

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty : Advertising : The Flat Age Society
Emerging Youth: Brazil

Markets

Emerging Youth: Brazil

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth : Media : Digital
The State of Luxury: Vietnam

Markets

The State of Luxury: Vietnam

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury : Travel : Retail
Food Waste Innovation

Markets

Food Waste Innovation

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food : Retail : Sustainability
Generation Homebody

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth : Fashion : Wellbeing
Emerging Youth: Indonesia

Markets

Emerging Youth: Indonesia

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth : Media : Education
Romance Travel Reignited

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel : Hospitality : Society
Psychedelic Wellness Market

Markets

Psychedelic Wellness Market

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness : Travel : Medicine
Consumer Surveillance Market

Markets

Consumer Surveillance Market

Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail : Data : Surveillance
Death Positivity Market

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness : Society : Security
The State of Luxury: South Korea

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury : Retail : Fashion
Data Commerce Market

Markets

Data Commerce Market

People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.
Technology : Data : Finance
Healthy Snacking Market

Markets

Healthy Snacking Market

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.
Food : Retail : Convenience
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Generation Z Stores

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail : ​Generation Z : Shopping
Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity : Beauty : Skincare
Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
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