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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
LGBT+ Travel Market
With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel
:
Hospitality
:
LGBT
Markets
Emerging Youth: Ukraine
Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth
:
Fashion
:
Ukraine
Markets
Modest Wear Market 2019
Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion
:
Sport
:
Leisure
Markets
Flat Age Women Market
Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media
:
Beauty
:
Baby Boomers
Markets
Shoppable Social
Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.
Retail
:
Socia Media
:
Digital
Markets
High-end Pets Market
While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.
Luxury
:
Retail
:
Future Family
Markets
The State of Luxury: Poland
As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify their new-fo...
Luxury
:
Retail
:
Hospitality
Markets
Emerging Youth: South Africa
Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.
Youth
:
Leisure
:
Workplace
Markets
Money Market: Generation X
With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
FinTech
:
Money
:
Gen X
Markets
Singapore Wellness Market
With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...
Wellness
:
Health
:
Sport
Markets
Indulgence Market: Restaurant Desserts
Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...
Food
:
Sugar
:
Dessert
Markets
Emerging Money Market: Sub-Saharan Africa
The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech
:
Finance
:
Africa
Markets
Hotel Toiletries Upgraded
Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel
:
Hospitality
:
Beauty
Markets
Hospitality Fitness Market
Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...
Travel
:
Hospitality
:
Wellness
Markets
The State of Luxury: USA
The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...
Luxury
:
E-Commerce
:
Retail
Markets
Chinese Fitness Market
Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.
Wellness
:
Health
:
Fitness
Markets
Money Market: Millennials
While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.
FinTech
:
Millennials
:
Youth
Markets
The State of Luxury: UK
Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...
Luxury
:
Brexit
:
Tourism
Markets
Emerging Youth: South Korea
In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...
Youth
:
South Korea
:
Beauty
Markets
The State of Craft Beer
With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks
:
Alcohol
:
Retail
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