Markets

An in-depth analysis of a particular consumer market, with actionable insights

Renewable Energy Market

Markets

Renewable Energy Market

With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Self-tanning Market

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty : Retail : Branding
Children’s Travel Market

Markets

Children’s Travel Market

Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel : Hospitality : Luxury
Luxury Student Market

Markets

Luxury Student Market

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury : Retail : Youth
Emerging Youth: Nigeria

Markets

Emerging Youth: Nigeria

Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.
Youth : Fashion : New Masculinity
Money Market: Generation Z

Markets

Money Market: Generation Z

A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance : Generation Z : Youth
Fermented Drinks Market

Markets

Fermented Drinks Market

The functional fermented drinks market is maturing fast, with innovators emphasising improved health benefits, free-from credentials and new occasi...
Drinks : Hospitality : Health And Wellness
Mature Men’s Beauty Market

Markets

Mature Men’s Beauty Market

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty : Retail : New Masculinity
Women’s Wealth Market: Part 2

Markets

Women’s Wealth Market: Part 2

As women become more prominent wealth-holders, societal structures are evolving to better nurture and improve their finances.
FinTech : Female Futures : Finance
Fashion Recommerce

Markets

Fashion Recommerce

Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.
Fashion : Resell : Luxury Brands
Japanese Beauty

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.
Beauty : Retail : Branding
eSports Market: Part 2

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.
Gaming : Sports : Branding
Polar Travel Market

Markets

Polar Travel Market

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...
Travel : Hospitality : Luxury
Wellness Tourism

Markets

Wellness Tourism

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.
Wellness : Travel : Hospitality
The State of Luxury: India

Markets

The State of Luxury: India

India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.
Luxury : Retail : Fashion
Cognac Market

Markets

Cognac Market

Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury : Drinks : Spirits
Women’s Wealth Market: Part 1

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...
Finance : Fintech : Philanthropy
Emerging Youth: Japan

Markets

Emerging Youth: Japan

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.
Youth : Culture : Wellness
Alternative Education Market

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...
Youth : Wellness : Learning
Synthetic Leather Market

Markets

Synthetic Leather Market

Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.
Fashion : Apparel : Sustainability
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