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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Renewable Energy Market
With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Markets
Self-tanning Market
Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty
:
Retail
:
Branding
Markets
Children’s Travel Market
Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel
:
Hospitality
:
Luxury
Markets
Luxury Student Market
As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury
:
Retail
:
Youth
Markets
Emerging Youth: Nigeria
Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.
Youth
:
Fashion
:
New Masculinity
Markets
Money Market: Generation Z
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance
:
Generation Z
:
Youth
Markets
Fermented Drinks Market
The functional fermented drinks market is maturing fast, with innovators emphasising improved health benefits, free-from credentials and new occasi...
Drinks
:
Hospitality
:
Health And Wellness
Markets
Mature Men’s Beauty Market
Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty
:
Retail
:
New Masculinity
Markets
Women’s Wealth Market: Part 2
As women become more prominent wealth-holders, societal structures are evolving to better nurture and improve their finances.
FinTech
:
Female Futures
:
Finance
Markets
Fashion Recommerce
Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.
Fashion
:
Resell
:
Luxury Brands
Markets
Japanese Beauty
Japanese beauty is taking back the limelight from its South Korean counterpart.
Beauty
:
Retail
:
Branding
Markets
eSports Market: Part 2
With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.
Gaming
:
Sports
:
Branding
Markets
Polar Travel Market
A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...
Travel
:
Hospitality
:
Luxury
Markets
Wellness Tourism
Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.
Wellness
:
Travel
:
Hospitality
Markets
The State of Luxury: India
India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.
Luxury
:
Retail
:
Fashion
Markets
Cognac Market
Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury
:
Drinks
:
Spirits
Markets
Women’s Wealth Market: Part 1
Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...
Finance
:
Fintech
:
Philanthropy
Markets
Emerging Youth: Japan
Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.
Youth
:
Culture
:
Wellness
Markets
Alternative Education Market
As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...
Youth
:
Wellness
:
Learning
Markets
Synthetic Leather Market
Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.
Fashion
:
Apparel
:
Sustainability
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