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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
eSports Market: Part 1
With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.
Digital
:
Sports
:
Gaming
Markets
Fragrance Market
The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.
Beauty
:
Luxury
:
Retail
Markets
Millennial Family Travel Market
As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.
Travel
:
Hospitality
:
Family
Markets
Pricing Strategies: Part 2
Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail
:
Fashion
:
Food
Markets
Pricing Strategies: Part 1
From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...
Retail
:
Wellness
:
Drink
Markets
Chinese Duty-free Retail Market
Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.
Retail
:
Travel
:
Luxury
Markets
Women’s Streetwear Market
While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth
:
Fashion
:
Apparel
Markets
Childrenswear Market
The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion
:
Youth
:
Digital
Markets
The Future of Haircare
Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty
:
Digital
:
Haircare
Markets
South Africa Travel Market
As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is providing a ...
Travel
:
Hospitality
:
Luxury
Markets
Wellness Architecture
As health and wellness becomes entrenched as a mainstream mindset, it is spreading into new areas – moving beyond gyms and expanding to wellness co...
Wellness
:
Architecture
:
Health
Markets
Gut Health Market
A greater understanding of the positive impact that sustaining gut bacteria has on overall health, both physical and mental, is fuelling this growi...
Health
:
Wellness
:
Microbiome
Markets
Loyalty Market
As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail
:
Digital
:
Technology
Markets
Voice Retail Market
As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...
Retail
:
Technology
:
Digital
Markets
Members’ Club Market
The growth of the premium co-working sector is transforming members’ clubs.
Hospitality
:
Work
:
Luxury
Markets
Emerging Youth: India
India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.
Youth
:
India
:
Advertising
Markets
Fashion Futures 2017: Current Anxieties
On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...
Fashion
:
Apparel
:
Sustainability
Markets
Fashion Futures 2017: Strategies for change
From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...
Fashion
:
Digital
:
Sustainability
Markets
Tea Market
The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.
Food
:
Drink
:
Tea
Markets
Young Eaters
The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...
Food
:
Generation Z
:
Baby Food
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