Markets

An in-depth analysis of a particular consumer market, with actionable insights

Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
Chinese tourism market explores new frontiers

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...
CLSA : China : Chinese
Muslim consumer market

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Pew Research Center : Middle East : South East Asia
Flat Age Society: Retail strategies

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...
Boomers : Simon Stacey : Household Design
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Oslo Luxury Market

Markets

Oslo Luxury Market

Despite their increasing wealth, Norwegians have a reputation for humility and modest consumption. Now, as the rest of Europe struggles to achieve ...
Marc By Marc Jacobs : New Stores : High Spend
Ageless Tech

Markets

Ageless Tech

As Baby Boomers reach retirement, the technology industry is racing to accommodate their needs. From medication sensors to brain training apps, new...
Apps : Audicus : AARP
Female whisky drinkers

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...
Johnnie Walker : Christina Hendricks : Alwynne Gwilt
Men's Grooming Market

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China : Prestige : Gadgets
Chef Futures: Ones to Watch

Markets

Chef Futures: Ones to Watch

We have seen wizards of molecular gastronomy, wild foods and historical menus transform the culinary landscape. Today, new young chefs are forging ...
Restaurant : Creative Belly : Bertrand Grébaut
Digital parents

Markets

Digital parents

From quantified infants to pregnancy apps, a new wave of devices and services is making it easier to be a parent of Generation I children.
Gaming : Future Family : Wearable Tech
Re-con retail: How to design stores for men

Markets

Re-con retail: How to design stores for men

Men are driven by convenience, efficiency and expert advice when it comes to shopping, and stores need to cater for this behaviour with technology ...
Bespoke : QT Spa : Hands-on
Men's media market

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.
Publishing : The Green Socer Journal : Hello Mr
Global DINKs Market

Markets

Global DINKs Market

Dual Income, No Kids (DINKs) are no longer a segregated part of society, but a growing faction around the world. From Mexico to Australia, more cou...
Luxury : Latin American Retail Connection : Tom Marchant
Womenomics retail: how to appeal to the fairer sex

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential : Holistic Retail : Sensory Spaces
Future Materials: Top 10

Markets

Future Materials: Top 10

As the technology world advances, a wide range of new materials and surfaces are being developed.
Royal College Of Art : Algae : Natural Materials
Boozette brands market

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.
Cocktails : Mocktails : Low Calorie Drinks
Broga

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon : Yoga Class : Performance Wear
Men's Beer Market

Markets

Men's Beer Market

The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...
Heritage : Local Flavour : Fosters
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