Markets

An in-depth analysis of a particular consumer market, with actionable insights

Africa’s mobile banking revolution

Markets

Africa’s mobile banking revolution

In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...
Groupe Spéciale Mobile Association : Africa : Burrus Research Associates
The Luxury Matrix Stage Five: Intellectual and Poetic

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity : Stage Five : Introverts
Beauty retail: Department stores

Markets

Beauty retail: Department stores

UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols : Beauty Bazaar : WWD
Indonesia market

Markets

Indonesia market

With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...
Indonesia : Jakarta : Jakarta Globe
Beauty retail: counter culture

Markets

Beauty retail: counter culture

‘More premium services are being offered at the counter in the beauty retail sector as retailers explore new ways of enticing customers into stores...
Euromonitor : Shiseido : The Ginza
Vietnam’s Luxury Consumers

Markets

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.
Vietnam : Santai Spa : Hanoi
The luxury matrix stage four : Responsible and Aware

Markets

The luxury matrix stage four : Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible : Aware : Fendi
Vietnam’s Luxury Market

Markets

Vietnam’s Luxury Market

The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam : Luxury : Starwood
The Luxury Matrix Stage Three : Emotion and experience

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion : Experience : Instant Inspiration Retail
Mexico Social Media Report

Markets

Mexico Social Media Report

With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico : Social Media : Facebook
The Luxury Matrix Stage Two : Discernment and Worth

Markets

The Luxury Matrix Stage Two : Discernment and Worth

What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment : Worth : Dunhill
The Luxury Matrix Stage One : Acquisition and Value

Markets

The Luxury Matrix Stage One : Acquisition and Value

The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....
Acquisition : Value : Tom Ford
Vietnam Market

Markets

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam : Ho Chi Minh City : Hanoi
South Africa Market

Markets

South Africa Market

South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa : IMF : The Economist
China Travel & Hospitality Market

Markets

China Travel & Hospitality Market

China’s affluent and expanding urban middle class is replacing package tours with luxury hotels as it redefines the global travel market with its p...
China : China Tourism Academy : France
China Market

Markets

China Market

China has largest number of online shoppers on the planet, and is set to become the world’s biggest economy within the next 10–20 years. Domestic c...
China : National Bureau Of Statistics : McKinsey
Mezcal makeover

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal : Mexico : Los Amantes
Australia Market

Markets

Australia Market

Australians are shopping more online, and welcoming the Chinese and their need for the country’s resources and luxury goods.
Australia : China : Economy Watch
India Travel & Hospitality Market

Markets

India Travel & Hospitality Market

Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.
McKinsey Global Institute : Pacific Asia Travel Association : IPK International
Brazil Travel & Hospitality Market

Markets

Brazil Travel & Hospitality Market

Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil : Brazilian Justice Ministry : Zarpo
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