Markets

An in-depth analysis of a particular consumer market, with actionable insights

Luxury car market: China

Markets

Luxury car market: China

With China due to overtake the US as the world’s biggest luxury consumer market in the coming five years, the country is seeing a burgeoning demand...
China : Autos : Hurun Report
Natural and Organic Beauty

Markets

Natural and Organic Beauty

Consumers are increasingly aware of the health benefits of natural ingredients in beauty products, and demanding transparency from beauty brands ab...
Mintel : The Body Shop : Kiehl's
Africa’s emerging middle class

Markets

Africa’s emerging middle class

All eyes to Africa, where a new report confirms the emergence of a meaningful number of middle class consumers and further expansion predicted over...
African Development Bank : Ghana : McKinsey & Co
Craft Beer Market: US

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.
Microbrews : Craft Beer : Cans
Teens: Nigeria and West Africa

Markets

Teens: Nigeria and West Africa

Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...
Nigeria : World Bank : Blackberry
Teens: India

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...
India : Business Today : Puma
Teens: China

Markets

Teens: China

There are about 200m teenage Chinese, according to the most recent Chinese national census – although that number is set to fall. The number of Chi...
China : Deloitte : H&M
Cosmetics Market

Markets

Cosmetics Market

It has become a truism that, while many consumer markets struggle in tough times, the cosmetics market holds up, thanks to the lipstick effect. Thi...
L'Oréal : Cosmetics : Lipstick Effect
Male Beauty Market

Markets

Male Beauty Market

In the 90s, the metrosexual was the key target consumer for men’s beauty companies. But now, career-focused men who wish to look more presentable a...
Metrosexual : Anti-ageing : L'Oréal
Teens: USA

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...
US Census Bureau : Facebook : Formspring
Teens: Scandinavia

Markets

Teens: Scandinavia

Scandinavian teens are now the biggest spenders among their age group in the world. Taken from our forthcoming Teen Futures report, this micro mark...
Sweden : Denmark : Finland
Teens: South Africa

Markets

Teens: South Africa

South African teens are exploring their roots, and mashing together influences to create a new identity. Taken from our forthcoming Teen Futures re...
South Africa : Johannesburg : Cape Town
Fashion Market

Markets

Fashion Market

Still reeling from the effects of the recent recession, the fashion industry is set to change even more dramatically in the years to come. The turb...
E-retail : M-commerce : Fast Fashion
Utility Apps

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.
Utility Apps : Mobile Apps : Apps
Kitchen Futures

Markets

Kitchen Futures

The kitchen of 2040 will entertain and educate us, will help us to be more space- and energy-efficient, will be personalised to our needs, and will...
Kitchen : Ikea : Philips
Luxury: Chengdu

Markets

Luxury: Chengdu

Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu : China : Sichuan
Luxury: Mumbai

Markets

Luxury: Mumbai

Journalist and author Suketu Mehta called Mumbai ‘Maximum City’ for several reasons. With a population density of one million people per square mil...
Mumbai : India : Genesis Luxury
Luxury: São Paulo

Markets

Luxury: São Paulo

Home to 147,000 high-net-worth individuals (HNWIs), Brazil is the largest luxury market in South America, according to the 2010 World Wealth Report...
São Paulo : HNWIs : World Wealth Report
Luxury: Shanghai

Markets

Luxury: Shanghai

More than a century after Shanghai’s rise to prominence, the city where the Yangtze River meets the ocean is becoming home to a new wave of interna...
Shanghai : Hurun Report : Grand Hyatt
Luxury: Ulan Bator

Markets

Luxury: Ulan Bator

A small but deep pocket of mining wealth is attracting a host of the world’s luxury brands to the capital of Mongolia. And as a result, Ulan Bator ...
Ulan Bator : Mining : Zegna
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