Markets

An in-depth analysis of a particular consumer market, with actionable insights

Cannabis Market Update

Markets

Cannabis Market Update

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.
Food : Drink : Retail
Grandpeers Market

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society : Technology : Health
State of Luxury: South Korea

Markets

State of Luxury: South Korea

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...
Luxury : Fashion : Art
Gen Z Digital Wellness Market

Markets

Gen Z Digital Wellness Market

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms supporting we...
Youth : Wellness : Mental Health
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Women’s Health: India

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness : Society : Womens Futures
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness : Society : Sports & Leisure
Symbiotic Storytellers

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.
Media : Streaming : Web 3
Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.
Sports & Leisure : Nature : Education
Resale Redux

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...
Retail : Fashion : Sustainability
State of Luxury: Thailand

Markets

State of Luxury: Thailand

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.
Luxury : Thailand : Hospitality
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
African Spirits Market

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa : African Spirits : Alcohol
Clean Water Market

Markets

Clean Water Market

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically...
Beauty : Wellness : Health
Haute Couture Market

Markets

Haute Couture Market

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and craftsmanship.
Luxury : Sustainability : Fashion
The State of Luxury: USA 2022

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.
Luxury : Retail : Health & Wellness
Recuperative Tourism Market

Markets

Recuperative Tourism Market

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.
Travel & Hospitality : Luxury : Health & Wellness
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
Inflationary Loyalty Market

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.
Retail : Finance : Society
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