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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Extraterrestrial Innovations Market
Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space
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Innovation
:
Health And Wellness
Markets
Chinese Entertainment Market
As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media
:
Technology
:
Entertainment
Markets
New Masculinity: Latin America
Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.
New Masculinity
:
Beauty
:
Health
Markets
Pain Management Market
In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of decentralise...
Health & Wellness
:
Technology
:
Beauty
Markets
Convertible Clothing Market
As the sustainable fashion landscape evolves, brands are experimenting with long-lasting garments that adapt, change or grow with wearers.
Fashion
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Design
:
Sustainability
Markets
Rewilding Retail Market
The retail industry is implementing greener infrastructural strategies that benefit, shoppers, workers and the environment on a wide scale.
Retail
:
Nature
:
Health & Wellness
Markets
Traveltainment Market
With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...
Travel
:
Entertainment
:
Hospitality
Markets
Emerging Youth: Saudi Arabia
Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth
:
Society
:
Fashion
Markets
Emerging Youth: AfroLATAM
Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth
:
Media
:
Workplace
Markets
Next-generation Watch Market
An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury
:
Watches
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Retail
Markets
Asia’s Alternative Protein Market
Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food
:
Health And Wellness
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Technology
Markets
Emerging Youth: Poland
Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth
:
Nightlife
:
Activism
Markets
Travel Agents Revisited
In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel
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Hospitality
:
Tourism
Markets
Food’s Fashion Strategy
Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food
:
Fashion
Markets
Haircare Market 2021
With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty
:
Haircare
:
Wellness
Markets
The State of Luxury: GCC
Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...
Luxury
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Travel & Hospitality
:
Retail
Markets
Live-stream Market 2021
The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail
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Technology
:
Marketing
Markets
Rebranding Ready-to-drink
As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks
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Branding
:
Packaging
Markets
Athletic Tourism Market
Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...
Travel
:
Hospitality
:
Hotel
Markets
Fashion Rental Market
Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
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