Markets

An in-depth analysis of a particular consumer market, with actionable insights

Extraterrestrial Innovations Market

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space : Innovation : Health And Wellness
Chinese Entertainment Market

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media : Technology : Entertainment
New Masculinity: Latin America

Markets

New Masculinity: Latin America

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.
New Masculinity : Beauty : Health
Pain Management Market

Markets

Pain Management Market

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of decentralise...
Health & Wellness : Technology : Beauty
Convertible Clothing Market

Markets

Convertible Clothing Market

As the sustainable fashion landscape evolves, brands are experimenting with long-lasting garments that adapt, change or grow with wearers.
Fashion : Design : Sustainability
Rewilding Retail Market

Markets

Rewilding Retail Market

The retail industry is implementing greener infrastructural strategies that benefit, shoppers, workers and the environment on a wide scale.
Retail : Nature : Health & Wellness
Traveltainment Market

Markets

Traveltainment Market

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...
Travel : Entertainment : Hospitality
Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth : Society : Fashion
Emerging Youth: AfroLATAM

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth : Media : Workplace
Next-generation Watch Market

Markets

Next-generation Watch Market

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury : Watches : Retail
Asia’s Alternative Protein Market

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food : Health And Wellness : Technology
Emerging Youth: Poland

Markets

Emerging Youth: Poland

Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth : Nightlife : Activism
Travel Agents Revisited

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel : Hospitality : Tourism
Food’s Fashion Strategy

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food : Fashion
Haircare Market 2021

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty : Haircare : Wellness
The State of Luxury: GCC

Markets

The State of Luxury: GCC

Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...
Luxury : Travel & Hospitality : Retail
Live-stream Market 2021

Markets

Live-stream Market 2021

The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail : Technology : Marketing
Rebranding Ready-to-drink

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks : Branding : Packaging
Athletic Tourism Market

Markets

Athletic Tourism Market

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...
Travel : Hospitality : Hotel
Fashion Rental Market

Markets

Fashion Rental Market

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
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