Markets

An in-depth analysis of a particular consumer market, with actionable insights

Emerging Youth: US Hispanic

Markets

Emerging Youth: US Hispanic

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth : Beauty : Music
Sneaker Hubs Market

Markets

Sneaker Hubs Market

A new wave of online sneaker hubs is gaining traction by providing community, trust and independent perspectives beyond the original hype platforms.
Fashion : Footwear : Resell
Queer Care Market

Markets

Queer Care Market

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+ health chal...
Health : LGBTQ+ : Wellness
The State of Luxury: Brazil

Markets

The State of Luxury: Brazil

Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...
Luxury : Retail : Technology
Eyewear Market

Markets

Eyewear Market

After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and wellbeing-led eyeca...
Fashion : Design : Intersectionality
Digital Afterlife Market

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital : Technology : Media
Destination Retail Redux

Markets

Destination Retail Redux

New opportunities are emerging to transform retail hubs into community-first assembly points that offer more diverse activities for wider audiences.
Retail : Architecture : Society
Next-gen Grocery Market

Markets

Next-gen Grocery Market

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...
Grocery : E-commerce : Sustainability
Rail Travel Re-ignited

Markets

Rail Travel Re-ignited

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving the sector.
Travel : Transport : Sustainability
Local Food Market: Australia

Markets

Local Food Market: Australia

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...
Australia : Drink : Food
Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth : Gen Z : Generation Z
Indian Beauty Market

Markets

Indian Beauty Market

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...
India : Beauty : Retail
Radio Market

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.
Media : Radio : Society
Premium Homeware Market

Markets

Premium Homeware Market

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury : Retail : Design
Accelerating African Fashion

Markets

Accelerating African Fashion

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local heritage a...
Africa : Fashion : Retail
Subscriptions Market

Markets

Subscriptions Market

Offering convenience, discovery and a way to support local businesses, retailers are seizing upon subscription services as a pandemic-proof strategy.
Retail : Subscriptions : Sustainability
Black History Travel Market

Markets

Black History Travel Market

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their ancestry and hi...
Travel : Tourism : Hospitality
Reading Market

Markets

Reading Market

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.
Media : Entertainment : Youth
Exertainment Market

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness : Entertainment : Wellness
The State of Luxury: Australia

Markets

The State of Luxury: Australia

Emerging from the pandemic relatively unscathed, Australia’s luxury market is being shaped by a community focus, from fashion to immersive local to...
Luxury : Fashion : Real Estate
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