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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Local Food Market: Australia
Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...
Australia
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Drink
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Food
Markets
Gen Z Hangout Market
Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth
:
Gen Z
:
Generation Z
Markets
Indian Beauty Market
Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...
India
:
Beauty
:
Retail
Markets
Radio Market
The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.
Media
:
Radio
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Society
Markets
Premium Homeware Market
Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury
:
Retail
:
Design
Markets
Accelerating African Fashion
Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local heritage a...
Africa
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Fashion
:
Retail
Markets
Subscriptions Market
Offering convenience, discovery and a way to support local businesses, retailers are seizing upon subscription services as a pandemic-proof strategy.
Retail
:
Subscriptions
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Sustainability
Markets
Black History Travel Market
Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their ancestry and hi...
Travel
:
Tourism
:
Hospitality
Markets
Reading Market
Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.
Media
:
Entertainment
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Youth
Markets
Exertainment Market
As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness
:
Entertainment
:
Wellness
Markets
The State of Luxury: Australia
Emerging from the pandemic relatively unscathed, Australia’s luxury market is being shaped by a community focus, from fashion to immersive local to...
Luxury
:
Fashion
:
Real Estate
Markets
Adaptive Fashion Market
Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a more inclusiv...
Fashion
:
Retail
:
Inclusivity
Markets
China Green Retail Market
Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...
Retail
:
China
:
Sustainability
Markets
Decarbonising Diets Market
A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and climate-positive produ...
Food
:
Drink
:
Sustainability
Markets
Next-gen Camping Market
No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics and design di...
Travel
:
Tourism
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Hospitality
Markets
Metaverse Market
Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...
Entertainment
:
Gaming
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Gen Alpha
Markets
Digital Fandom Market
Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...
Technology
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Entertainment
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Media
Markets
Augmenting Automotive Retail
In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.
Luxury
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Retail
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Automotive
Markets
Fragrance Futures Market
Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...
Fragrance
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Luxury
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Beauty
Markets
Emerging Youth: Canada
With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and support of indige...
Canada
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Youth
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Society
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