Markets

An in-depth analysis of a particular consumer market, with actionable insights

Local Food Market: Australia

Markets

Local Food Market: Australia

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...
Australia : Drink : Food
Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth : Gen Z : Generation Z
Indian Beauty Market

Markets

Indian Beauty Market

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...
India : Beauty : Retail
Radio Market

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.
Media : Radio : Society
Premium Homeware Market

Markets

Premium Homeware Market

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury : Retail : Design
Accelerating African Fashion

Markets

Accelerating African Fashion

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local heritage a...
Africa : Fashion : Retail
Subscriptions Market

Markets

Subscriptions Market

Offering convenience, discovery and a way to support local businesses, retailers are seizing upon subscription services as a pandemic-proof strategy.
Retail : Subscriptions : Sustainability
Black History Travel Market

Markets

Black History Travel Market

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their ancestry and hi...
Travel : Tourism : Hospitality
Reading Market

Markets

Reading Market

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.
Media : Entertainment : Youth
Exertainment Market

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness : Entertainment : Wellness
The State of Luxury: Australia

Markets

The State of Luxury: Australia

Emerging from the pandemic relatively unscathed, Australia’s luxury market is being shaped by a community focus, from fashion to immersive local to...
Luxury : Fashion : Real Estate
Adaptive Fashion Market

Markets

Adaptive Fashion Market

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a more inclusiv...
Fashion : Retail : Inclusivity
China Green Retail Market

Markets

China Green Retail Market

Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...
Retail : China : Sustainability
Decarbonising Diets Market

Markets

Decarbonising Diets Market

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and climate-positive produ...
Food : Drink : Sustainability
Next-gen Camping Market

Markets

Next-gen Camping Market

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics and design di...
Travel : Tourism : Hospitality
Metaverse Market

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...
Entertainment : Gaming : Gen Alpha
Digital Fandom Market

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...
Technology : Entertainment : Media
Augmenting Automotive Retail

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.
Luxury : Retail : Automotive
Fragrance Futures Market

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...
Fragrance : Luxury : Beauty
Emerging Youth: Canada

Markets

Emerging Youth: Canada

With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and support of indige...
Canada : Youth : Society
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