Markets

An in-depth analysis of a particular consumer market, with actionable insights

African Mobile Technology Market

Markets

African Mobile Technology Market

During Covid-19, the mobile-first African continent is using phones to forge a new future for healthcare, commerce and rural connectivity.
FinTech : Society : Technology
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
Mid-life Male Drinkers Market

Markets

Mid-life Male Drinkers Market

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and judgement demonst...
Drinks : Marketing : New Masculinity
Champagne Futures Market

Markets

Champagne Futures Market

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less ostentatio...
Luxury : Drink : Alcohol
Repurposed Retail Market

Markets

Repurposed Retail Market

As Covid-19 hits real estate, vacant department stores, shopping malls and their car parks are being given a new lease of life.
Retail : Architecture : Fulfilment
Emerging Youth: China

Markets

Emerging Youth: China

Showing their post-pandemic resilience, young Chinese are fusing highly disparate worlds: cloud raves, pastoral living and nostalgic apparel.
Youth : Generation Z : China
Neighbourhood Tourism Market

Markets

Neighbourhood Tourism Market

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.
Travel : Tourism : Hospitality
Off-price Retail Strategies

Markets

Off-price Retail Strategies

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies th...
Retail : Pricing : Luxury
Asian Urban Farming Market

Markets

Asian Urban Farming Market

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living in Asia’s me...
Sustainability : Urban Farming : Food
China Luxury Retail Market

Markets

China Luxury Retail Market

As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and virtual comm...
Luxury : Retail : China
DIY Dressing Market

Markets

DIY Dressing Market

With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new items.
Fashion : Sustainability
Money Market: Gen Alpha

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth : Society : FinTech
Chinese Travel Market

Markets

Chinese Travel Market

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel : Tourism : Hospitality
Reworking the Workplace

Markets

Reworking the Workplace

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...
Workplace : Technology : Health And Wellness
Modern Meditation Market

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation : Wellbeing : Wellness
Rural Luxury Market

Markets

Rural Luxury Market

City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.
Luxury : Home : Sustainability
Pandemic Dining Market

Markets

Pandemic Dining Market

As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.
Restaurants : Covid-19 : Food & Drink
Imagination Travel

Markets

Imagination Travel

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel : Tourism : Hospitality
Emerging Youth: Australia

Markets

Emerging Youth: Australia

Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers and satirise...
Youth : Australia : Covid-19
Makers Market

Markets

Makers Market

As craft culture and the hobby renaissance build momentum, retail opportunities abound for a wave of consumer businesses founded by makers.
DIY : Retail : Craft
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