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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Money Market: Gen Alpha
With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth
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Society
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FinTech
Markets
Chinese Travel Market
With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel
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Tourism
:
Hospitality
Markets
Reworking the Workplace
Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...
Workplace
:
Technology
:
Health And Wellness
Markets
Modern Meditation Market
Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation
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Wellbeing
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Wellness
Markets
Rural Luxury Market
City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.
Luxury
:
Home
:
Sustainability
Markets
Pandemic Dining Market
As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.
Restaurants
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Covid-19
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Food & Drink
Markets
Imagination Travel
The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel
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Tourism
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Hospitality
Markets
Emerging Youth: Australia
Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers and satirise...
Youth
:
Australia
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Covid-19
Markets
Makers Market
As craft culture and the hobby renaissance build momentum, retail opportunities abound for a wave of consumer businesses founded by makers.
DIY
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Retail
:
Craft
Markets
Asian Virtual Kitchens Market
Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food
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Drink
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Covid-19
Markets
Pandemic-proof Properties
Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home
:
Architecture
:
Covid-19
Markets
Urban Wellness Market
Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness
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Smog Life
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Covid-19
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
:
The Flat Age Society
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
:
Media
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Digital
Markets
The State of Luxury: Vietnam
With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury
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Travel
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Retail
Markets
Food Waste Innovation
From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food
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Retail
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Sustainability
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
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Fashion
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Wellbeing
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
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Media
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Education
Markets
Romance Travel Reignited
Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel
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Hospitality
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Society
Markets
Psychedelic Wellness Market
Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness
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Travel
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Medicine
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