Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.

Gaming : Media : Digital

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.

Finance : Retail : Culture

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

Digital : Finance : Technology

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.

Fashion : Advertising : Culture

Big Ideas

Millennials show more staying power in the workplace

Global – New studies reveal that Millennials are increasingly likely to stick with their employers.

Workplace Futures : Millennials : The Dislocated World

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.

Google : Sharing Economy : India

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.

Brexit : Supermarkets : British

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

Whole-system Thinking : Recycling : Millennials

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.

TAG Heuer : Video Games : Luxury

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.

ModiFace : AR : Live-streaming

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.

Gap : Children : Neutral Culture

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.

Tinder : Dating : Neo-kinship

Big Ideas

Coming into fashion

US – Amazon is now the preferred online fashion retailer among American Millennials.

Amazon : E-commerce : Millenials

Big Ideas

Organic competition

US – Premium price organic retailers face fresh competition as budget supermarket chains offer the same quality for less.

Organic : Supermarket : Millennials

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