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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Big Ideas
Virtual etiquette
US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.
Virtual Reality
:
Online Gaming
:
Google
Big Ideas
Beauty data trail
Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox
:
South Korean Beauty
:
Data Analytics
Big Ideas
House Vision 2016
A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...
House Vision
:
Tokyo
:
Urbanism
Viewpoints
Brexit: Partisan Brands
While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit
:
Brandstanding
:
New Bricolage Living
Big Ideas
Social emotions
Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...
The Outnet
:
The Emotional Economy
:
Pulsar
Viewpoints
Brexit: Bricolage versus Backlash
The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit
:
Consumer Mindset
:
Globalisation
Big Ideas
Dirty dishes
Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.
Foodporn
:
Havas Worldwide
:
Instagram
Big Ideas
Angel investors
Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.
Ride-share
:
Hailo
:
Daimler
Big Ideas
Sing along
US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.
Apple
:
Gen Viz
:
Internet TV
Big Ideas
Beauty hotline
Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.
Birchbox
:
Revelation Brands
:
Personal Appsistants
Viewpoints
Urban Outfitters: Rework
How inverting the design process can revolutionise high street fashion.
Urban Outfitters
:
Fast Fashion
:
Upcycled Clothes
Viewpoints
Steven Lammertink: Cirqle
How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink
:
Influencer Marketing
:
Cirqle
Markets
Festival Market
Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Conviviality Culture
:
Festival
:
Branding
Big Ideas
Run for it
London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.
Pokémon Go
:
Geo Quests
:
Virgin Active
Big Ideas
Cross-border luxury
Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury
:
Luxury Retail
:
Travel
Big Ideas
The app factor
US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.
Apple
:
Mega-systems
:
Planet Of The Apps
Big Ideas
Let’s connect
London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.
BumbleBIZZ
:
Revelation Brands
:
Bleisure Generation
Viewpoints
Amin El-Maghraby: Magrabi
How the business is evolving its retail experience to reposition itself as a lifestyle brand.
Eyewear
:
Smart Store
:
Retail Experience
Big Ideas
Back to school
Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.
Amazon
:
The Dawn Of The Mega-systems
:
Education
Big Ideas
Armchair racing
Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...
Gran Turismo
:
Videogames
:
ESports
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