Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.

Device Addiction : Digital Detox : New Sublimity

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.

Ivyrevel : Stockholm : Artificial Intelligence

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.

Staples : US : Workplace Futures

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.

BMW : ReachNow : Seattle

Communities

Waste Warriors

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to clear clutter from their lives and reduce ...

Waste Warriors : Claire Sancelot : Erin Rhoades

Big Ideas

Specialist takeover

Stamford, US – A new report by Consumer Edge Research shows that traditional beauty retailers are losing market share to specialist chains and e-co...

Speciality Retail : Sephora : Ulta

Big Ideas

Style stream

Global – Amazon has launched a free-to-view daily live show covering fashion and beauty.

Amazon : Style Code Live : Fashion Retail

Big Ideas

In the Zone

North America – Zone by adidas is a heart rate monitor that uses the Cloud to share a student’s personal fitness data with teachers.

Adidas : The Optimised Self : ZONE

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.

Seasonless Style : La Ligne : Vogue

Big Ideas

Smooth operator

North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories.

POPSUGAR : Seamless Transactions : ShopStyle Checkout

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.

Nic Yeeles : Peg : Youtube

Viewpoints

Joen Schauman: Social travel

Trip Republic’s chief experience officer talks about the importance of inspiration to the holiday booking process.

Joen Schauman : Trip Republic : Social Planner

Big Ideas

Check-in chat

Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.

KLM : Facebook : Messenger

Big Ideas

Finders keepers

London – Start-up accelerator Founders Factory is using artificial intelligence to identify potential entrepreneurs.

Founders Factory : Tom Bowles : Entrepreneurialism

Big Ideas

Headbanger

Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.

Samsung : brainBAND : Concussion

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...

The Luxury Index : New Luxury Millennials : Five Stages Of Luxury

Big Ideas

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.

Miitomo : Nintendo : Avatars

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.

Gen Z : SXSW : SXSW Interactive

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

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