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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Big Ideas
Sleepover credit
France – Travel platform NightSwapping is bringing exchange value to the travel industry.
NightSwapping
:
Tinder
:
Travel App
Big Ideas
Fit to date
US – A new dating app promises to connect users that share similar exercise habits.
Sweatt
:
Dating
:
Exercise
Viewpoints
Mark Rowe: easyJet
Mark Rowe, business marketing manager at easyJet, on using seamless technology to meet Millennial demands.
Easyjet
:
New Bricolage Living
:
New Millennials
Big Ideas
Battle the bot
US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.
Big Ideas
Travel Technology Europe and Business Travel Show 2016: Review
The travel industry is beginning to harness big data and social media in order to create seamless connectivity.
Travel Technology Europe
:
Business Travel Show
:
The Hatch
Big Ideas
TV saviour
New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.
Television
:
Vice Media Group
:
Media Futures
Micro Trends
Drop-in Mindfulness
New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.
Mindfulness
:
Meditation
:
Spirtuality
Big Ideas
Morning news
Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.
WhatsApp
:
Vogue
:
Text Commerce
Viewpoints
Steve McCallion: Future health
The creative director and CMO of ZOOM+ on how a retail-style approach would change healthcare.
Healthcare
:
The Optimised Self
:
Wellbeing Tech
Micro Trends
The XXX Factor
Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
Diesel
:
Vivienne Westwood
:
JW Anderson
Big Ideas
Off the Menu
US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.
High Low
:
High Street Restaurants
:
Secret Menu
Big Ideas
Get on Line
Global – Messaging app Line is now the fastest-growing global social media network.
Line
:
New Bricolage Living
:
Media
Micro Trends
Male Positivity
New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man
:
Masculinity
:
Mental Health
Big Ideas
Lack of loyalty
Global – Almost half of female Millennials feel overlooked for leadership positions, according to the 2016 Deloitte Millennial Survey.
Workplace Culture
:
Deloitte
:
Company Loyalty
Micro Trends
Boutique Boxing
Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...
Boutique Boxing
:
Fight Club
:
Empowered
Big Ideas
Sober judgement
UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken
:
Beer
:
The Optimised Self
Big Ideas
Put to shame
US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health
:
Body Shaming
:
Generation Z
Big Ideas
Hooking up
Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
J.W. Anderson
:
Grindr
:
Social Commerce
Big Ideas
Good housekeeping
New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality
:
Whole System Thinking
:
New York City
Big Ideas
Juicy data
London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.
Lifesum
:
Big Friendly Data
:
The Optimised Self
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