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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Micro Trends
Boutique Altruism
Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...
Philanthropy
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Ethical
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Transparency
Big Ideas
Stay-at-home Millennials
US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.
Millennials
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Recession
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The Flat Age Society
Micro Trends
Alco-health
Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...
Neo-Detox
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Alcohol
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The Springs
Big Ideas
Listen in
UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...
ASOS
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Podcast
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The Athena Woman
Big Ideas
On an Even keel
US – Even, a new financial start-up, aims to help freelancers regulate their incomes.Offers interest-free loans to freelancers for £1.92 ($3...
Even
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The Society Of Grownups
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Apps
Micro Trends
Mimicry Marketing
Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...
YouTube
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Pre-roll Advertising
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D&AD
Communities
New Beauty Consumers
Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming
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Consumer Behaviour
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Beauty Routines
Viewpoints
Mia Collins: Luxury beauty
Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.
Harrods
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Salon De Parfums
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Ex Nihilo
Micro Trends
Altruvation
Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.
Whole-system Thinking
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Whole Chain Thinking
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Kering Group
Big Ideas
Motherhood now
US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.
Goldman Sachs
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Jeff Fromm
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Millennials
Big Ideas
Generation travel
US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.
Generations
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Consumer Behaviour
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Travel Spending
Big Ideas
Digital groceries
Global – Digital technology is redefining grocery shopping, according to a new survey by Nielsen.
Nielsen
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FMCG
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Groceries
Big Ideas
Work-life world
Global – Finding a work-life balance is getting harder, according to an international survey.
Ernst And Young
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Generation Go
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Employment
Viewpoints
Frédéric Walter : Mirror Strategies
Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan
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Fragrance
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China
Design Directions
Breakfast Defectors
Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...
Taco Bell
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Chasm Culture
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Faction Marketing
Markets
The Future of Books
The physical book is back, and younger readers are keeping it alive.
Books
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Penguin
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Barnes And Noble
Viewpoints
SXSell: How to make it at South by Southwest
To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW
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Delta
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McDonald's
Big Ideas
SXSW: Fast-casual chef
American chef David Chang announced the opening of a fast-casual restaurant at SXSW 2015.
Fast Casual
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SXSW 2015
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Affordable Dining
Viewpoints
Swipe left: Tinder and the death of demographics
By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.
Tinder
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Spotify
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Soho House Group
Macro Trends
The Optimised Self
Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation
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Health
:
Wellbeing
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