Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Pioneering the future of luxury sourcing

Viewpoints

Pioneering the future of luxury sourcing

Caroline Scheufele, artistic director and co-president luxury jeweller Chopard, on the positive impact of ethical sourcing for consumers and employ...
Luxury : Sustainability : Supply Chains
Biodegradable data is starting to grow up

Viewpoints

Biodegradable data is starting to grow up

Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...
Technology : Health : Wellness
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
eSports players need better health protection

Viewpoints

eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports : Gaming : Health
Cloud Gaming

Micro Trends

Cloud Gaming

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and on-demand services.
Media : Gaming : Leisure
Discreet Tech

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...
Technology : Design : Future Home
Patti Wong on Sotheby’s diversifying into diamond retail

Viewpoints

Patti Wong on Sotheby’s diversifying into diamond retail

The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on transforming the auction house into a year-round luxury destination.
Luxury : Jewellery : Diamonds
Pre-loved premium

Big Ideas

Pre-loved premium

Luxury brands and retailers are introducing buy-back and resale schemes to increase customer retention, boost market sentiment and inspire circular...
Luxury : Retail : Recommerce
A fear of risk is homogenising design

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design : Technology : Advertising
Auralux Experiences

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Financial Wellness

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.
Finance : Wellness : Financial Wellness
Fortitude in failure

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail : Branding : Advertising
Sensory sex toys

Viewpoints

Sensory sex toys

Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that focuses on the senses, and why the world of phallic sex toys is ripe for disr...
Health : Sex : Tehnology
Sex Re-education

Micro Trends

Sex Re-education

Generation Z are taking control of their sexual education, turning to social media, YouTube and Insta-influencers for realistic, inclusive perspect...
Youth : Digital : Sex
Gourmet Getaways

Micro Trends

Gourmet Getaways

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.
Food : Hospitality : Outdoors
Emerging Youth: United Arab Emirates

Markets

Emerging Youth: United Arab Emirates

Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around gender and me...
Youth : Health : Culture
Thermal wellness is a burgeoning sector

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...
Wellness : Health : Technology
Next-generation Protein

Micro Trends

Next-generation Protein

Food tech companies are pioneering new plant proteins, which better mimic animal products in taste, texture and nutritional profile.
Food : Technology : Sustainability
Stimulating our senses could reduce food waste

Viewpoints

Stimulating our senses could reduce food waste

In an age of flat screens and mass-produced foods, can heightened sensory experiences fix the disconnection between what we eat and how we eat it?
Food : Design : Uprooted Diets
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