London – At our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how changing values and shifting identities are affecting both consumers and the brands that are trying to cater for them. In one of the macrotrends to be presented, The Meta-value Matrix, we will examine the abstract notion of value and how it is moving beyond traditional ideas of worth.
In our video preview, LS:N Global editor-in-chief Martin Raymond speaks to LS:N Global visual trends analyst Hannah Robinson about the changing meaning of value for goods and services. No longer a quaint idea, the sharing economy is in full force as access has replaced ownership. But this is simply the starting point in terms of how established systems are being replaced by more intangible value systems such as time, reputation and social media clout.
For more on how our new values are affecting art, retail and hospitality, among other sectors, watch the video above and book a place at our forthcoming Trend Briefing on our Eventbrite page.
Click here for a preview of our Awakening Tech macrotrend, and look out next week for a preview of our final macrotrend of The Me-conomy, The Sharded Self.