Genie in a bottle: Consumers receive beauty products based on their genes

Athens – A beauty store is providing consumers with individualised beauty products based on their genes.

Created by an international team of scientists that includes dermatologists, chemists and geneticists, the Skin Mood range uses personalised cosmetics technology that analyses the each customer’s genes, which are responsible for physiology as well as biological ageing of the skin. Based on this analysis, consumers receive personalised products including creams and serums. Skin Mood’s three-level space features materials such as aluminium, marble, glass and mosaics.

As explored in our Brandocracies trend report, brands are increasingly seeking ways to give consumers a personalised experience.