Making a marque

Making a marque

UK – Channel 4 has introduced its latest rebranding that puts its iconic logo at the centre of the story.

Article/18328 #1
Channel 4 compilation film directed by Jonathan Glazer and created by 4Creative and DBLG, UK

UK – Channel 4 has introduced its latest rebranding that puts its iconic logo at the centre of the story.

  • The television channel still wasn’t ready to say goodbye to its iconic Lambie-Nairn-designed puzzle logo
  • Graphic designer Neville Brody designed typefaces Horseferry and Chadwick to go with the refreshed graphics

The latest brand identity might be the boldest yet, as Channel 4’s in-house creative agency 4Creative and creative agency DBLG explore the fictional origins of its logo in a four-part series of abstract and cinematic idents.

‘We went back to the start, back to the iconic Lambie-Nairn 4… and we broke it apart. It was incredibly liberating,’ explains 4Creative’s Chris Boville and John Allison.

Directed by Jonathan Glazer, the idents portray the blocks that make up the 4 logo as naturally occurring, ‘Kryptonite-like’ minerals, discovered in remote locations around the world and taken to secretive labs to be examined further.

The Big Picture: Speaking to LS:N Global at our recent Anti-authenticity Marketing Network Evening, acclaimed digital designer Thomas Eberwein explained why brands must learn to have more fun with their history.

Discover More News
SXSW 2025: Reclaiming social connection with Mozi

News

SXSW 2025: Reclaiming social connection with Mozi

Storyteller Baratunde Thurston led a conversation with Molly DeWolf Swenson and Ev Williams, co-founders of Mozi, exploring the evolution of social...
Design : Technology : Media
FKAHaeckels pilots Pay What You Feel pricing model

News

FKAHaeckels pilots Pay What You Feel pricing model

British skincare brand formerly known as Haeckels (FKAHaeckels) has introduced a Pay What You Feel initiative, allowing customers to choose from fo...
Beauty : Retail : Society
Stat: English trip-hop collective sets a new standard for sustainable gigs

News

Stat: English trip-hop collective sets a new standard for sustainable gigs

English trip-hop collective Massive Attack has broken a world record for the lowest-emissions live music event.
Pop-culture & Media : Sustainability : Travel & Hospitality
SXSW 2025: Manifesting a better future for all

News

SXSW 2025: Manifesting a better future for all

SXSW is a festival of future-thinking, but how can we truly anticipate what’s next? In a thought-provoking session, Rohit Bhargava, bestselling aut...
Design : Technology : Society
Netflix opens new restaurant residency in Las Vegas

News

Netflix opens new restaurant residency in Las Vegas

Netflix is expanding its entertainment empire into immersive dining with Netflix Bites Vegas, a year-long residency at MGM Grand in Las Vegas.
Food & Drink : Pop-culture & Media : Retail
Stat: Tennis participation surges in the US

News

Stat: Tennis participation surges in the US

Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure : Society : Health & Wellness
SXSW 2025: MIT’s vision for the next era of innovation

News

SXSW 2025: MIT’s vision for the next era of innovation

SXSW has evolved from a music and film festival into a global stage for technology and media innovation. With that transformation, it’s only fittin...
Design : Technology : Climate Change
1X unveils soft-touch humanoid robot Neo Gamma for home chores

News

1X unveils soft-touch humanoid robot Neo Gamma for home chores

Norwegian robotics firm 1X has unveiled Neo Gamma, a humanoid robot designed for home use, wrapped in beige knitwear to blend seamlessly into livin...
Design : Technology : Society
Stat: Supermarkets are bringing luxury dining into the home

News

Stat: Supermarkets are bringing luxury dining into the home

As rising costs force high-end restaurants to close, including Le Gavroche and Pollen Street Social in London, British consumers are turning to sup...
Retail : Food & Drink : Finance
ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

News

ITB Berlin 2025: Digital wallets and India’s rapid outbound tourism growth

Digital identities and India’s rapid outbound tourism growth are hot topics for ITB Berlin 2025.
Travel & Hospitality : Global Events : Digital Identity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN