Need for speed

Need for speed

Ansbach, Germany – Adidas is to open Speedfactory in 2016, where its shoes will be built entirely by robots.

Article/18745 #1
Speed Factory by Adidas, Germany

Ansbach, Germany – Adidas is to open Speedfactory in 2016, where its shoes will be built entirely by robots.

  • The intention is to create a greener and faster manufacturing process
  • Adidas will deliver its first 500 robot-built concept shoes in the first half 2016

Using intelligent robotic technology, Adidas will manufacture its shoes faster and in a more eco-friendly way. The process will require less adhesives and reduce shipping emissions. 

The aim of Speedfactory is to complement traditional mass manufacturing, which the brand has outsourced to China in recent years, with local German manufacturing to enable quick delivery of products to consumers.

‘Speedfactory will combine the design and development of sports goods with an automated, decentralised and flexible manufacturing process,’ says Herbert Hainer, CEO of Adidas. ‘This flexibility opens doors for us to be much closer to the market and to where our consumer is.’

The Big Picture

Transparency in the supply chain is becoming increasingly important. For more, see our Whole-chain Thinking microtrend.

Discover More News
Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

News

Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

Lisbon, the European Capital of Innovation since 2023, is once again hosting Web Summit, a four-day event that draws over 70,000 attendees and the ...
Technology : Pop-culture & Media : Events
PIX Moving launches AI-enhanced Robo-EV

News

PIX Moving launches AI-enhanced Robo-EV

Robotics company PIX Moving has introduced Robo-EV, a 3D-printed micro-metal car featuring an AI-powered personal assistant designed to assess and ...
Design : Technology : Mobility
British skincare brand Haeckels relaunched with a new identity

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Stat: UK study shows sharp decline in reading for pleasure among children

News

Stat: UK study shows sharp decline in reading for pleasure among children

A new UK survey by the National Literacy Trust (NLT) reveals a shocking decline in children’s enjoyment of reading.
Youth : Education : Society
Lava Genie re-invents the guitar for a new generation of players

News

Lava Genie re-invents the guitar for a new generation of players

Lava Genie, a revolutionary stringless sampler guitar, is transforming how musicians interact with the instrument.
Technology : Artificial Intelligence : Design
Adventure-based immersive zoological park to open in Singapore

News

Adventure-based immersive zoological park to open in Singapore

In March 2025, Rainforest Wild Asia, Singapore’s latest 13-hectare zoological park, will open at Mandai Wildlife Reserve.
Design : Travel & Hospitality : Sustainability
Egypt's Ministry of Education to launch AI-powered digital learning platform

News

Egypt's Ministry of Education to launch AI-powered digital learning platform

The Ministry of Education and Technical Education in Egypt is set to unveil an educational platform designed to centralise all key academic resourc...
Education : Artificial Intelligence : Youth
Stat: Rogaine aims to shift stigma around men’s hair loss

News

Stat: Rogaine aims to shift stigma around men’s hair loss

Rogaine has launched National Hats Off Day, a campaign aimed at changing the conversation on men’s hair loss from stigma to support.
Beauty : Health & Wellness : Society
Surf Abu Dhabi is now the world’s largest wave pool

News

Surf Abu Dhabi is now the world’s largest wave pool

Surf Abu Dhabi, the world’s largest wave pool, has officially opened, offering a groundbreaking experience.
Sports & Leisure : Travel & Hospitality : Health & Wellness
Canada Water's new timber boardwalk is designed to promote biodiversity

News

Canada Water's new timber boardwalk is designed to promote biodiversity

British Land and AustralianSuper have unveiled a new boardwalk in Canada Water, London, designed by renowned architect Asif Khan.
Design : Future Spaces : Architecture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN